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Way Ahead Group

See Group Ltd
See Tickets
Formerly called
Way Ahead Records
Way Ahead Group
Private
Industry Live Entertainment
Ticketing systems
Ticket retail and distribution
Founded Way Ahead Records, Nottingham
Headquarters Nottingham, United Kingdom
Area served
Worldwide
Key people
Rob Wilmshurst (CEO)
Products Live event tickets, ticket technology and systems
Revenue £296 million (gross sales 2016)
£11 million (2016)
£9.5 million (2016)
Parent Vivendi Village
(Vivendi SA)
Subsidiaries See Tickets USA
Flavorus
Website www.seetickets.com
www.seetickets.us

See Tickets is the trading name of an international ticketing services company owned by Vivendi SA. See Tickets' head office is on Upper Parliament Street in Nottingham. It also has offices in London and Los Angeles.

The business started as Way Ahead Records in the 1980s, a Nottingham-based record shop which began selling concert tickets in the 1990s. It began trading as See Tickets in 2004 following an acquisition by The Really Useful Group and Bridgepoint Capital.

Today, See Tickets retails and distributes tickets for music, festival, theatre, sport, comedy and lifestyle events working with more than 5,000 clients globally. Notably, the business sold all 150,000 tickets for the 2015 Glastonbury Festival in 29 minutes.[1]

See Tickets' client list includes event promoters and venues such as: Universal Music Group, Glastonbury Festival (exclusive), S.J.M. Concerts, BBC, Royal Horticultural Society (exclusive), Kilimanjaro Live, Alexandra Palace and Kew Gardens.

Since 2011, See Tickets has been a wholly owned subsidiary of Vivendi SA, a Paris-based international integrated media and content group, employing more than 50,000 staff globally with revenues in excess of €29 billion in 2010.(2)

In December 2014, See opened its first US office in Los Angeles, California. See Tickets expanded its US presence in June 2016, after its parent company Vivendi acquired ticket agency Flavorus from SFX Entertainment for $4 million, now rebranded as See Tickets.(3)


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