WZRT
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| City | Rutland, Vermont |
|---|---|
| Broadcast area | South Central Vermont |
| Branding | Z97.1 |
| Slogan | Your Hit Music Station |
| Frequency | 97.1 MHz |
| First air date | 1974 (as WRUT) |
| Format | Top 40/CHR |
| ERP | 1,150 watts |
| HAAT | 790 meters |
| Class | C2 |
| Facility ID | 25741 |
| Transmitter coordinates | 43°36′17.00″N 72°49′14.00″W / 43.6047222°N 72.8205556°W |
| Callsign meaning | W Z97 RuTland |
| Former callsigns | WRUT (1974-1989) |
| Owner |
Pamal Broadcasting (6 Johnson Road Licenses, Inc.) |
| Sister stations | WDVT, WJEN, WJJR, WSYB |
| Webcast | Listen Live |
| Website | z971.com |
WZRT (97.1 FM) is a radio station broadcasting a contemporary hit radio format. Licensed to Rutland, Vermont, United States, the station serves the Lebanon-Rutland-White River Junction area. The station is currently owned by Pamal Broadcasting.
Z97 assumed the WZRT call sign in 1989, prior to that the station had the call sign of WRUT. Z97 branded itself as "The Official Ski Station" and later on as "The Official Ski and Ride Station". Z97 broadcast live from many restaurants and nightclubs throughout Killington. In particular, Z97 began a long relationship with two of Killington's largest and famous nightclubs with nightly and apres-ski live broadcasts throughout ski season.
All Communications eventually sold out to H & D Media, which eventually became Excalibur Media. Z97 expanded its winter advertising base to include Okemo, Bromley, Magic Mountain, Sugarbush, West Mountain, and Stratton Mountain. During the latter half of the 1990s Z97 would broadcast the popular "Stratton Mountain Ski and Ride Show" live every Saturday morning from Stratton Mountain from 7:00-10:00.
From 2003 until the middle of 2007, WZRT was in the process of being acquired by Catamount Radio, but never eventually came to fruition. On July 3, 2003, under the ownership of Clear Channel Radio, the station changed its identity to KISS-FM, following the already popular station name from other markets. In May 2006, Albany, New York-based Pamal Broadcasting acquired KISS-FM in a swap of stations with Clear Channel. One of the station's last known live on-air shows was the Thunderstorm with DJ Vince-1, a hip-hop mixshow which broadcast Thursday evenings on the station. Vince-1 is now employed as a radio account executive in the Boston market.
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