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WZRB

WZRB
Columbia, South Carolina
United States
Branding Ion Television
Slogan Positively Entertaining
Channels Digital: 47 (UHF)
Virtual: 47 ()
Subchannels 47.1 - Ion HD (720p)
47.2 - qubo (480i)
47.3 - Ion Life (480i)
47.4 - Ion Shop (480i)
47.5 - QVC
47.6 - HSN
Affiliations Ion Television
Owner Gary Chapman (as trustee)
(sale to Cedar Creek Broadcasting pending)
(Broadcast Trust)
Operator Ion Media Networks
First air date January 1, 2005
Call letters' meaning WZ Roberts Broadcasting (former owner)
Former channel number(s) 47 (UHF analog, 2005–2009)
Former affiliations UPN (2005–2006)
The CW (2006–2014; secondary from February–March 2014)
Transmitter power 240 kW
Height 192 m
Facility ID 136750
Transmitter coordinates 34°2′39″N 80°59′51″W / 34.04417°N 80.99750°W / 34.04417; -80.99750
Licensing authority FCC
Public license information: Profile
CDBS
Website www.iontelevision.com

WZRB, virtual and UHF digital channel 47, is an Ion Television owned-and-operated television station located in Columbia, South Carolina, United States. The station is owned by Gary Chapman as trustee with Ion Media Networks as its beneficiary. WZRB maintains studio and transmitter facilities located on Cushman Drive (near US 1) on the northeast side of Columbia. On cable, the station is available on Charter Spectrum channel 13 and in high definition on digital channel 1212.

WZRB's high definition feed is not currently carried by AT&T U-verse in the area; however, it is carried by Time Warner Cable, Dish Network and DirecTV.

Because it was granted an original construction permit after the Federal Communications Commission (FCC) finalized the DTV allotment plan on April 21, 1997, [1], the station did not receive a companion channel for a digital television station. Instead, during the week of January 19, 2009, before February 17, 2009, which was the end of the digital television conversion period for most full-service stations, WZRB turned off its analog signal and turned on its digital signal (called a "flash-cut").


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