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Northwest Broadcasting

Northwest Broadcasting, Inc.
Private
Founded 1995
Founder Brian Brady
Headquarters Okemos, MI

Northwest Broadcasting is a television broadcasting company based in Okemos, Michigan, a suburb of Lansing. The broadcasting group owns or operates twelve television stations in six markets, through subsidiaries such as Broadcasting Communications, Mountain Communications, Stainless Broadcasting, and Bristlecone Broadcasting.

Northwest Broadcasting was founded in 1995 by Brian Brady to acquire the television stations of Salmon River Communications, including KAYU-TV in Spokane, Washington, K68EB in Yakima, Washington, KBWU-LP in the Tri-Cities (Richland-Kennewick-Pasco, Washington), and KMVU in Medford, Oregon. In 1997, Northwest purchased Stainless, Inc. for $17 million; while Stainless was primarily a manufacturer of broadcasting towers, the purchase also added WICZ-TV in Binghamton, New York and KTVZ in Bend, Oregon to Northwest's station group. Stainless had owned broadcast stations since purchasing WICZ (then known as WINR-TV) in 1971. Though Northwest would sell the Stainless tower company to SpectraSite Holdings in 1999 and KTVZ to News-Press & Gazette Company in 2002, it still owns WICZ-TV under the Stainless Broadcasting Company name.

Brian Brady expanded his broadcast holdings in 2002, when he teamed up with Alta Communications to acquire the K-Six Television stations under the name Eagle Creek Broadcasting; Alta had also invested in Northwest Broadcasting in 1996. Alta divested its interest in Northwest Broadcasting in 2007 and in Eagle Creek Broadcasting in 2013. During the 2010s, Brady acquired additional stations through companies such as Blackhawk Broadcasting,Bristlecone Broadcasting, and Cedar Creek Broadcasting. These companies have occasionally made joint filings with Northwest Broadcasting in Federal Communications Commission proceedings under the name "The TV Station Group."


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