WZLX
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| City | Boston, Massachusetts |
|---|---|
| Broadcast area | Greater Boston |
| Branding | 100.7 WZLX |
| Slogan | Boston's Classic Rock |
| Frequency | 100.7 MHz (also on HD Radio) |
| First air date | October 1948 (as WCOP-FM) |
| Format |
Classic rock HD2: Blues "Radio Mojo" HD3: Adult Standards "The Lounge" |
| ERP | 21,500 watts |
| HAAT | 235 meters |
| Class | B |
| Facility ID | 13806 |
| Transmitter coordinates | 42°20′50.00″N 71°4′59.00″W / 42.3472222°N 71.0830556°W |
| Former callsigns | WCOP-FM (1948–1976) WTTK (1976–1978) WHUE-FM (1979–1984) WCOZ (1984–1985) WKKT (1985) |
| Owner |
CBS Radio (CBS Radio Inc. of Boston) |
| Sister stations | WBMX, WBZ, WBZ-FM, WBZ-TV, WODS, WSBK-TV |
| Webcast |
Listen Live HD2: Listen Live HD3: Listen Live |
| Website | 100.7 WZLX |
WZLX (100.7 FM, Boston) is a classic rock radio station in the Boston, Massachusetts market. WZLX was one of the first classic rock FM stations in America. Its studios are located in Brighton district of Boston, and its transmitter is located on top of the Prudential Tower.
What is now WZLX was originally WCOP-FM, notable for being one of the first FM stations to break simulcasting with its AM partner. WCOP-FM's separate programming was initially classical music and was one of the first FM stations in the region to (briefly) broadcast in FM stereo (the station would resume stereo programming in the early 1970s).
In 1965, WCOP (AM) had become Boston's affiliate for the NBC Radio Network, and WCOP-FM would often simulcast the hourly NBC Radio newscasts. By 1969, NBC Radio's weekend series Monitor had moved from WCOP to WCOP-FM, to allow the former to broadcast more hours of country music on the weekends.
The station went through a number of format changes (and later callsign changes), including beautiful music in the late 60s until 1973, oldies (as “Total Gold 101, WCOP-FM”, 1973–74), country 1974–76), AOR (as WTTK "TK101" 1976–78), beautiful music (as WHUE, 1979–85), and Top 40 (as WKKT "The Cat", for a few months in 1985). Also, just before the switch to WKKT in December 1984, the station (as beautiful music station WHUE) sought and received the WCOZ call letters formerly on 94.5. Ironically, those calls belonged (legally) to the 100.7 frequency for just 2 weeks in December 1984.
100.7 FM adopted its current format and callsign, WZLX, in mid-September 1985. The station owners at that time, First Media Corporation, hired Bill Smith, first program director and morning drive host, to design and implement a format aimed at people who experienced adolescence in either the 1960s and 1970s and enjoyed the music of those eras, but did not care for the then-current heavy metal or top 40 'hot hits' of the 1980s. These were people whose mindset was getting too old for AOR and top 40 radio formats, but were too young for or not interested in the oldies radio format. WZLX is considered one of classic rock radio format's earliest success stories as reflected by the station's 19th to 2nd place climb in the Adults 25-54 demographic in its first ratings period. Barry Scott and The Lost 45s retro radio show was a Sunday night staple (he was also the Marketing & Promotions Director there from its inception until 1992).
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