WODS
 |
|
| City | Boston, Massachusetts |
|---|---|
| Broadcast area | Greater Boston |
| Branding | 103.3 AMP Radio HD2: 103.3 WODS HD2 HD3: The Cove (1/1-10/31), Christmas music (11/1-12/31) |
| Slogan |
"New Hit Music, Fewer Commercials" HD2: "The 60s, 70s and 80s!" HD3: "Soft and Relaxing Love Songs" |
| Frequency | 103.3 MHz (also on HD Radio) |
| First air date | July 1948 (as WEEI-FM) |
| Format |
Top 40 (CHR) HD2: Classic hits HD3: Soft AC |
| ERP | 8,700 watts |
| HAAT | 351 meters |
| Class | B |
| Facility ID | 9639 |
| Transmitter coordinates | 42°18′27.40″N 71°13′26.70″W / 42.3076111°N 71.2240833°W |
| Callsign meaning | W OlDieS (former branding for an Oldies format) |
| Former callsigns | WEEI-FM (1948–1983) WHTT (1983–1986) WMRQ (1986–1987) |
| Owner |
CBS Radio (CBS Radio East Inc.) |
| Sister stations | WBMX, WBZ, WBZ-FM, WBZ-TV, WSBK-TV, WZLX |
| Webcast |
Listen Live HD2: Listen Live HD3: Listen Live |
| Website |
1033ampradio HD2/HD3: www.wods.com |
WODS (103.3 FM) - known on-air as 103.3 AMP Radio - is a radio station in Boston, Massachusetts. WODS airs a Top 40 (CHR) radio format, and is owned by CBS Radio. Its studios are located in Brighton, and its transmitter is in Newton.
WODS began as WEEI-FM in 1948. It ran CBS's "The Young Sound" format beginning in 1965 after Federal Communications Commission (FCC) regulations forced it to cease to be a 24-hour simulcast of the AM side (WEEI 590, now WEZE). "The Young Sound" was an easy listening format focusing on instrumental versions of recent pop tunes, which aired on many of CBS's FM owned-and-operated stations. By 1969, "The Young Sound" had evolved to a Top 40/AOR hybrid format, voice tracked on WEEI-FM by Dick Provost. In late 1972, WEEI-FM flipped to an adult contemporary format. The station evolved into its famous "Soft Rock" format in 1977, which remained in place until 1982 when it flipped to a Top 40 format. (During the Soft Rock years, WEEI-FM would only play the softer hits by Rock-oriented artists. Artists heard only on Top 40 stations were not aired.) By 1981, all of the other owned-and-operated CBS FM radio stations employed the "Hot Hits" format except for WCBS-FM in New York City. Unlike its sister stations, though, WEEI-FM played hits from the past several years as well as the hits of the current day.
On March 9, 1983, at Midnight, WEEI-FM changed call letters to WHTT, and rebranded, first as HitRadio 103, and then The New Power 103 WHTT. (After 590 WEEI was sold, WEEI-FM became the call letters of Lawrence-licensed 93.7, initially as a simulcast of WEEI.) WHTT, for a time in the mid-1980s, was one of Boston's most popular stations, but its stay at the top of the Arbitron ratings was not to last. WHTT continued with a Top 40 format until July 7, 1986. At that point, ratings were decent, but it was determined that it was tough competing directly with WXKS-FM, as well as WZOU (now WJMN). Top 40 formats are generally hard to sell unless ratings are extremely high. It was also determined that Boston could not support three viable Top 40 stations. As a result, WHTT launched an adult rock format known as "Boston's Quality Rock" playing a blend of softer Album Rock cuts, pop rock cuts, some eclectic smooth jazz, and a few mainstream pop hits. The station's call sign changed to WMRQ, branded on-air as "Q-103". The on-air staff stayed on from WHTT initially, though most gradually left over the next year. Their ratings went downhill fast.
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