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Eagle River, Wisconsin United States |
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Branding | Northwoods 34 (general) Newsline 9 (newscasts) Central Wisconsin CW (DT2) |
Slogan |
Your Trusted Resource TV Now (DT2) |
Channels |
Digital: 28 (UHF) Virtual: 34 (PSIP) |
Subchannels | (see article) |
Affiliations | ABC |
Owner |
Quincy Media (WAOW-WYOW License, LLC) |
Founded | January 4, 1997 |
Call letters' meaning | sister to Madison's WKOW |
Sister station(s) |
WXOW/WQOW, WKOW, KTTC, KXLT-TV, WREX |
Former channel number(s) | 34 (UHF analog, 1997–2009) |
Former affiliations |
NFL on Fox (1997–1999) RTV (DT3, 2008–2009) |
Transmitter power | 70 kW |
Height | 163 m |
Facility ID | 77789 |
Transmitter coordinates | 45°46′29.9″N 89°14′56.1″W / 45.774972°N 89.248917°W |
WYOW is the ABC-affiliated television station for North-Central Wisconsin's Northern Highland that is licensed to Eagle River. It broadcasts a 720p high definition digital signal on UHF channel 28 (or virtual channel 34.1 via PSIP) from a transmitter, between Sugar Camp and Three Lakes, in unincorporated Oneida County. Owned by Quincy Media, WYOW maintains an advertising sales office on West Pine Street/WIS 17/WIS 70 in downtown Eagle River.
Although considered a separate station in its own right, the outlet is actually operated as a full-time satellite of WAOW in Wausau. WYOW airs the same broadcast schedule as its parent station but features separate legal identifications and local commercial inserts.
However, this slightly different feed is seen exclusively over-the-air as only WAOW is offered on Charter systems in the market (seen on channel 6 with HD on digital channel 609). It is identified on-air as "Northwoods 34" based on North-Central Wisconsin's namesake as a popular vacation and retirement destination in the Upper Midwestern United States.