WXXM
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| City | Sun Prairie, Wisconsin |
|---|---|
| Broadcast area | Madison metropolitan area |
| Branding | Rewind 92.1 |
| Slogan | Madison's Greatest Hits |
| Frequency | 92.1 MHz (also on HD Radio) |
| First air date | April 12, 1972 (as WYXE) |
| Format |
Classic hits HD2: iHeartRadio Jake Owen guest DJ channel |
| ERP | 3,700 watts |
| HAAT | 125 meters (410 feet) |
| Class | A |
| Facility ID | 17383 |
| Callsign meaning | From the station's former MiX music format |
| Former callsigns | WYXE (1972-10/1979) WMAD (10/1979-12/2003) |
| Owner |
iHeartMedia (Capstar TX LLC) |
| Sister stations | WIBA (AM), WIBA-FM, WMAD, WTSO, WZEE |
| Webcast |
Listen Live iHeartRadio Jake Owen Guest DJ channel (HD2) |
| Website | Rewind921.com |
WXXM (92.1 MHz) is a commercial FM radio station licensed to Sun Prairie, Wisconsin and serving the Madison metropolitan area. The station is owned and operated by iHeartMedia, and currently broadcasts a classic hits format. The station is famed for its runs as an alternative rock station during the 1980s and 1990s and as a progressive talk station in the 2000s and 2010s. WXXM's studios and offices are located on Fish Hatchery Road in the Madison suburb of Fitchburg, and has a transmitter located off Brooks Drive in Sun Prairie.
The station first signed on the air on April 12, 1972 as WYXE. It was a stand-alone operation, initially airing Top 40 contemporary music along with some oldies music from the late 1950s and early 1960s on weekends and hourly news updates from ABC Radio. The station would segue to a mostly adult album alternative rock format in the late 1970s, and by 1979 would adopt the WMAD call sign (for "MADison").
WMAD programmed alternative rock music during much of the 1980s and 1990s, initially under a brand of mainly under the "Mad Radio" brand and/or some other variation that emphasized the M-A-D of the station's call sign. The station had decent ratings, though its lower-powered Class A signal did not saturate the market like many of the other local FM stations. (The station's current signal strength is concentrated on Madison's North and East sides, as well as the station's city of license, Sun Prairie.[1])
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