WXER
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| City | Plymouth, Wisconsin |
|---|---|
| Broadcast area | Sheboygan County, Wisconsin |
| Branding | 104-5 and 96-1 The Point |
| Slogan | "Sheboygan's Hit Music"; "The Music Station" |
| Frequency | 104.5 (MHz) |
| Repeater(s) | W241AG 96.1 MHz, Sheboygan |
| First air date | 1990 |
| Format | Hot AC |
| ERP | WXER 5,100 watts W241AG 250 watts |
| HAAT | 108 meters |
| Class | A |
| Callsign meaning | W EXtra Easy Listening Radio (launch slogan & format) |
| Owner | Duey E. Wright (Midwest Communications, Inc.) |
| Sister stations | WHBL, WBFM, WHBZ |
| Webcast | Listen Live |
| Website | www.wxerfm.com |
WXER is a Hot AC FM radio station broadcasting on 104.5 MHz in Sheboygan County, Wisconsin, which is owned by Midwest Communications. The station is licensed to the city of Plymouth and broadcasts from a tower southwest of the city.
The station also has a translator station with the calls W241AG broadcasting at 96.1 FM from the tower site behind the Midwest studios in Sheboygan, which was launched in June 2006 due to ongoing interference problems with WBFM and WHBZ within the city on the 104.5 frequency, along with summer co-channel interference with Muskegon, Michigan's WSNX-FM across Lake Michigan. The stations are marketed together as 104-5 & 96-1, The Point, with the call letters completely de-emphasized beyond station identification purposes.
The station launched in 1990 with an easy listening format, then slowly over the years went more towards a more adult contemporary format. In 1999, the transition was complete, and the station took on The Point branding, then a popular brand for radio stations using that format. After then-adult contemporary WWJR became an active rock station in 2000 under the calls WHBZ, the station became the market's sole AC station until 2003, when Cleveland-based WKTT switched from country to AC as WLKN. At this time, the station was owned by Mountain Dog Media. The station carried syndicated programming on the weekends, including radio-optimized programming from the VH1 Radio Network, Nina Blackwood's Absolutely 80's, and The Retro Pop Reunion.
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