WSNX-FM
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| City | Muskegon, Michigan |
|---|---|
| Broadcast area | Muskegon-Grand Rapids-Holland |
| Branding | 104.5 WSNX |
| Slogan | West Michigan's Party Station |
| Frequency | 104.5 MHz (also on HD Radio) |
| First air date | November 18, 1971 |
| Format | Top 40 (CHR) |
| ERP | 32,000 watts |
| HAAT | 189 meters |
| Class | B |
| Facility ID | 24644 |
| Callsign meaning | Sunny 104.5 FM (former branding) |
| Former callsigns | WSNX (2/20/86-5/1/86) WQWQ-FM (1971-1986) |
| Owner |
iHeartMedia, Inc. (CC Licenses, LLC) |
| Sister stations | WBCT, WBFX, WMAX-FM, WOOD, WSRW-FM, WTKG |
| Webcast | Listen Live! |
| Website | 1045snx.com |
WSNX-FM ("104-5 WSNX") is a Top 40/Rhythmic radio station located in iHeartMedia, Inc. Grand Rapids, Michigan headquarters. The station has a rhythmic-leaning Top 40 (CHR) format. The 104.5 dial position is licensed to Muskegon, in Western Michigan with the station serving the Grand Rapids area, and is one of two Top 40/CHR stations in Grand Rapids, the other being WHTS.
What is now WSNX began life as Beautiful Music station WQWQ (the "Q" stood for "Quality") in 1971. Goodrich Radio Marketing purchased the frequency in 1984 and quickly changed the Beautiful Music format to Top 40 and used the moniker "Sunny-FM" on-air. (The WQWQ calls and easy-listening format moved to 101.7 FM and continued there until the station became WMRR.) Goodrich Radio located the studios at 875 E. Summit in Norton Shores, just outside Muskegon. The antenna was upgraded to get a city-grade signal into Grand Rapids. Sunny FM on-air personalities in the 1980s included Jim Biggins, J.J. Duling, Savage Dave, Jo Jo Gerard, Mark Frost, Ranger Bob and T.R. McCoy.
WSNX moved to Grand Rapids (at 2610 28th Street) in 1996, where it was occupying the same offices of sister station (107.3) WODJ Oldies format and (1140) WKWM Urban AC. It would also drop the "Sunny FM" moniker and simply go by "104.5 WSNX". It was around this time that the CHR formatted station added an apparent hip-hop or urban feel musically, as well as adding local music.
During the late 1980s, WSNX was one of several competing CHR stations in the area, with the dominant WGRD and WKLQ. By the mid-1990s, WGRD had switched to alternative rock and WKLQ had long since switched to album-oriented rock, and the CHR battle was between WSNX and Federated Media's adult-leaning "Mix 96" (WAKX). In early 1997, Clear Channel purchased 96.1 from Federated Media and flipped it to "Continuous Hit Music I-96" as WVTI. Goodrich aimed WSNX directly at I-96, competing with them on the air and through promotions. The station identified itself as "Grand Rapids' Hottest Music, 104.5 WSNX" or just SNX in jingle form.
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