WHTS
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| City | Coopersville, Michigan |
|---|---|
| Broadcast area | Grand Rapids-Muskegon |
| Branding | 105.3 Hot FM |
| Slogan | G.R.'s Hottest Hits |
| Frequency | 105.3 MHz |
| Format | Top 40 (CHR) |
| ERP | 20,000 watts |
| HAAT | 242 meters |
| Class | B |
| Facility ID | 71090 |
| Callsign meaning |
Hot Station or HiTS |
| Former callsigns | WCXT (?-5/4/06) |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WBBL-FM, WJRW, WLAV-FM, WLAW, WTNR |
| Webcast | Listen Live |
| Website | 1053hotfm.com |
WHTS (105.3 FM), licensed to Coopersville, Michigan, is a Top 40 (CHR) radio station in the Grand Rapids, Michigan market. WHTS is owned and operated by Cumulus Media and transmits with an ERP of 20,000 watts. It is heard as far north as Tustin, as far south as Otsego, and as far east as Carson City, Michigan; under the right conditions it can be heard as far away as Clare, Michigan.
WHTS signed on in 1984 from its original city of license of Hart, Michigan. The call letters were WCXT and it had an effective radiated power of 100,000 watts and covered a large amount of West Michigan; although the station mentioned Hart, Muskegon, Ludington and Grand Haven in its top-of-the-hour ID, it could be heard clearly out to Manistee, Big Rapids, and Holland, and across Lake Michigan in Wisconsin. It could be heard all the way east to Portland just west of Lansing. It had various rock formats, including ABC's short-lived Z-Rock format, until 1988, when it shifted to Soft AC as "Light Mix 105.3." As an AC station, WCXT was almost completely automated and voice-tracked except for the morning show, which was hosted by Mark Waters (son of the station's owner Nancy Waters). The original owner was Waters Broadcasting.
On July 2, 1999, control of the station was transferred under an LMA (Local Marketing Agreement) to Harbor Pointe Entertainment, which then switched the format to dance CHR as "105.3 The Whip," targeting the Grand Rapids market. 105.3 The Whip consisted mostly of various dance mixes of CHR and Rhythmic CHR hits with a scattering of hits from Billboard's dance charts. A call letter change to WWIP was planned, but never happened. In the fall of 1999, the LMA was canceled due to various legal problems with Harbor Pointe Entertainment, at which time WCXT returned to the AC format under a slightly different slogan/positioner, "105-3, Your More Music Station." Other than the new slogan, the format was more or less exactly the same as before "The Whip" experiment, largely voicetracked and automated and with very few commercials.
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