WWRZ
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| City | Fort Meade, Florida |
|---|---|
| Broadcast area | Lakeland-Winter Haven |
| Branding | Max 98.3 |
| Slogan | Playin' it All! |
| Frequency | 98.3 MHz (Channel 274) (also on HD Radio) 98.3-2 FM simulcast of WLKF (HD Radio) 98.3-3 FM simulcast of WJIS (HD Radio) 98.3-4 FM simulcast of WONN (HD Radio) |
| Translator(s) | 96.3 W242AK (Lakeland) 96.7 W244BJ (Lakeland) {WLKF/WWRZ-HD2} 98.7 W254AI (Auburndale){WJIS/WWRZ-HD3} 106.1 W291AG (Highland City) {WJIS/WWRZ-HD3} 107.1 W296CS (Lakeland) {WONN/WWRZ-HD4} |
| First air date | 1990 (as WSCF) |
| Format | Adult Hits |
| ERP | 27,000 watts |
| HAAT | 203 meters |
| Class | C2 |
| Facility ID | 72687 |
| Callsign meaning |
RZ = "Rose" (after previous moniker) |
| Former callsigns | WSCF (1990-11/1990) WXKT (1990-1991) WOKD-FM (1991-1993) WKGF-FM (1993-1996) |
| Owner | Hall Communications |
| Sister stations | WONN, WPCV, WLKF |
| Webcast | Listen Live |
| Website | max983fm.com |
WWRZ is a commercial radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area on 98.3 FM.
Prior to 2 January 2006 the station was dubbed "98.3 The Rose" and operated with an Adult Contemporary format. Currently, they are focused on playing a wide variety of genres (hence their slogan "Playin' It All") such as new wave, pop, rock, and hip hop. Current on air personalities include Eric Michaels, the MAX morning show host with side-kick Mike Lee.
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Coordinates: 27°51′11″N 81°52′01″W / 27.853°N 81.867°W
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