WWRM
 |
|
| City | Tampa, Florida |
|---|---|
| Broadcast area | Tampa Bay Area |
| Branding | Magic 94.9 |
| Slogan | "'80s, '90s, & Now" |
| Frequency | 94.9 MHz |
| First air date | 1970 (as WLCY-FM) |
| Format | Adult Contemporary |
| ERP | 97,300 watts |
| HAAT | 470 meters |
| Class | C |
| Facility ID | 74200 |
| Callsign meaning |
W WaRM (after its prior nickname, "Warm 107 / Warm 94.9") |
| Former callsigns | WLCY-FM (1970-1978) WYNF (1978-9/29/1981) WYNF-FM (9/29/1981-9/30/1993) |
| Owner |
Cox Radio (Cox Radio, Inc.) |
| Webcast | Listen Live |
| Website | mymagic949.com |
WWRM (94.9 FM) is an adult contemporary music formatted radio station serving the Tampa-St. Petersburg, Florida, radio market. Its studios are located in St. Petersburg and the transmitter site is in Riverview.
Rahall Communications, owner of WLCY/1380 and WLCY-TV channel 10 in St. Petersburg, signed on 94.9 in 1970 as WLCY-FM from the "Rahall Color Communications Center" on Gandy Boulevard. During the early 1970s, WLCY-FM was an automated station, airing Drake-Chenault’s "Hit Parade" and TM’s "Stereo Rock" formats.
Hoping to follow the sudden rise in popularity of local Top 40 station WRBQ-FM ("Q105") in the mid-1970s, WLCY-FM switched to live disc jockeys in 1976 with the moniker "Y95", using the whole-number frequency closest to 94.9. It soon adopted a new call sign, WYNF, a convenient shorthand for "Y-Ninety-Five".
In 1980, Taft Broadcasting bought the station and rebranded it "95FM- Florida's Best Rock". The music changed from Top 40 to album-oriented rock, to compete with the dominant local AOR station, WQXM. WYNF's studios moved from St. Petersburg to Tampa, at 504 Reo Street (near Tampa International Airport), home of Taft's WDAE AM 1250. The change lasted less than two years, and the station was re-branded "95ynf". WYNF went from playing Top 40 to AOR and calling itself "The New 95". The station was later re-branded as "95ynf". Then later on, Taft became Great American Broadcasting.
In 1985, Great American Broadcasting sold WYNF to CBS Radio (Infinity Broadcasting) and relocated to 4th Street North in St. Petersburg at the Koger Executive Center. 95ynf dominated the Tampa bay area for AOR music. WYNF would again become a sister station to channel 10 (now WTSP) in the early 1980s, after Taft acquired Gulf Broadcasting. (Around that time, WDAE was sold to Gannett, while Taft acquired WSUN AM 620 from Plough, Inc.)
...
Wikipedia