WWMX-FM
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| City | Baltimore, Maryland |
|---|---|
| Broadcast area | Baltimore, Maryland |
| Branding | Mix 106-5 |
| Slogan | "Baltimore's Best Mix" |
| Frequency | 106.5 (MHz) (also on HD Radio) |
| Translator(s) | 104.9 W285EJ (White Marsh, relays HD2) |
| First air date | June 30, 1960 |
| Format |
Top 40 (CHR) HD2: Modern Rock "HFS @ 104.9" HD3: The Point-80s and 90s Hits |
| ERP | 11,000 watts |
| HAAT | 288.2 meters |
| Class | B |
| Facility ID | 74196 |
| Transmitter coordinates | 39°20′10″N 76°38′56″W / 39.336°N 76.649°WCoordinates: 39°20′10″N 76°38′56″W / 39.336°N 76.649°W |
| Callsign meaning | WW MiX |
| Former callsigns | WCBM-FM (1960–1968) WMAR-FM (1968–1982) WRLX (1982–1983) WMAR-FM (1983–1985) WMKR-FM (1985–1986) |
| Owner |
CBS Radio (sale to Entercom pending) (CBS Radio Stations Inc.) |
| Sister stations | WJZ, WJZ-FM, WJZ-TV, WLIF, WDCH-FM |
| Webcast |
Listen Live Listen Live (HD2) |
| Website |
mix1065.net whfs.radio.com (HD2) |
WWMX (106.5 FM), known on-air as Mix 106-5, is a Top 40/CHR radio station with a heavy slant towards Hot AC in Baltimore, Maryland. The station's transmitter is located on Television Hill in Baltimore, and its studios are located in Towson.
106.5 FM signed on June 30, 1960 as WCBM-FM, a sister station to WCBM (680 AM). In 1968, Metromedia, which had bought the WCBM stations in 1964, sold WCBM-FM to The A.S. Abell Company, owner of WMAR-TV and the Sunpapers, for $200,000; the sale was necessary because Metromedia's purchase of WASH in Washington put the company over the Federal Communications Commission (FCC)'s ownership limits of the time, which limited a company to owning seven FM radio stations. Abell changed the call letters to WMAR-FM; this was the second incarnation of WMAR-FM, as an earlier station with those call letters was operated by Abell on 97.9 FM (now WIYY) from 1948 to 1950. The call letters were changed to WRLX in 1982. For many years, the station had played beautiful music. But by the early 1980s, the target demographic of the station had aged beyond what was termed "profitable" and the station decided to switch to a new format.
The WMAR-FM call sign returned on July 14, 1983; at 10:30 p.m. on July 28th, it became one of many "Hot Hits" CHR/Top 40 stations throughout the country, consulted by programmer Mike Joseph. WMAR-FM, also known as "Hot Hits 106", was the main competitor to Baltimore's other CHR, B 104. When the station was sold to S&F Broadcasting in 1985, it retained the Hot Hits format, but its call letters changed to WMKR-FM on March 15, 1985 and its name became "Hot Hits K-106." The station was sold once again to Capitol Broadcasting in 1986. Capitol decided to change the format to adult contemporary and the name to "Mix 106.5" that October. "K-106" signed off by playing "Broken Wings" by Mr. Mister, and then the jingles for each of its DJs. "Mix" was then introduced, and the call letters were changed to WWMX on October 17, 1986. Initially, WWMX played the "Best Mix of the '60s, '70s, and '80s." For years, many (including the local press at times) mistakenly thought the calls were "WMIX", leading the station to insert quick "W-Mix," with the word "Mix" spoken, liners between commercials. These were not legal station identifications, as 106.5 still identified itself as "WWMX Baltimore" at the top of the hour, but they allowed the station to claim listeners who mistakenly identified 106.5 as "WMIX" in their diaries. The "WMIX" callsign is actually used for AM and FM stations in Mount Vernon, Illinois, whose broadcaster, Withers Broadcasting, registered the "WMIX" branding as a registered trademark. Shortly after the trademark was approved, the station dropped the "W-Mix" liners.
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