WWMX
 |
|
| City | Baltimore, Maryland |
|---|---|
| Broadcast area | Baltimore, Maryland |
| Branding | Mix 106-5 |
| Slogan | "Baltimore's Best Mix" |
| Frequency | 106.5 (MHz) (also on HD Radio) |
| Translator(s) | 104.9 W285EJ (White Marsh, relays HD2) |
| First air date | 1986 |
| Format | Adult-leaning Top 40 (CHR) HD2: Modern Rock "HFS @ 104.9" HD3: The Point-80s and 90s Hits |
| ERP | 11,000 watts |
| HAAT | 288.2 meters |
| Class | B |
| Facility ID | 74196 |
| Callsign meaning | WW MiX |
| Former callsigns | WRLX-FM (?-1983) WMAR-FM (1983-1985) WMKR-FM (1985-1986) |
| Owner |
CBS Radio (CBS Radio Stations Inc.) |
| Sister stations | WJZ, WJZ-FM, WJZ-TV, WLIF, WDCH-FM |
| Webcast |
Listen Live Listen Live (HD2) |
| Website |
mix1065.net whfs.radio.com (HD2) |
WWMX (106.5 FM), known on-air as Mix 106-5, is a Top 40 radio station in Baltimore, Maryland. The station's transmitter is located on Television Hill in Baltimore, and its studios are located in Towson.
106.5 FM signed on in the mid-1950s after the closing of the original WMAR-FM (now WIYY) in 1950. It was co-owned with WMAR-TV. For many years, the station had played beautiful music as WRLX-FM. But by the early 1980s, the target demographic of the station had aged beyond what was termed "profitable" and the station decided to switch to a new format.
In the early to mid-1980s, 106.5 was one of many "Hot Hits" CHR/Top 40 stations throughout the country, consulted by programmer Mike Joseph. WMAR-FM, also known as "Hot Hits 106", was the main competitor to Baltimore's other CHR, B 104. When the station was sold to S&F Broadcasting, it retained the Hot Hits format, but its call letters changed to WMKR-FM and its name became "Hot Hits K-106." The station was sold once again to Capitol Broadcasting in 1986. Capitol decided to change the format to adult contemporary and the name to "Mix 106.5" that October. "K-106" signed off by playing "Broken Wings" by Mr. Mister, and then the jingles for each of its DJs. "Mix" was then introduced, and the call letters were changed to WWMX on October 17th, 1986. Initially, WWMX played the "Best Mix of the '60s, '70s, and '80s." For years, many (including the local press at times) mistakenly thought the calls were "WMIX", leading the station to insert quick "W-Mix," with the word "Mix" spoken, liners between commercials. These were not legal station identifications, as 106.5 still identified itself as "WWMX Baltimore" at the top of the hour, but they allowed the station to claim listeners who mistakenly identified 106.5 as "WMIX" in their diaries. The "WMIX" callsign is actually used for AM and FM stations in Mount Vernon, Illinois, whose broadcaster, Withers Broadcasting, registered the "WMIX" branding as a registered trademark. Shortly after the trademark was approved, the station dropped the "W-Mix" liners.
...
Wikipedia