WWLV
| City | Lexington, North Carolina |
|---|---|
| Broadcast area | Piedmont Triad |
| Branding | K-LOVE |
| Slogan | Positive and Encouraging |
| Frequency | 94.1 MHz |
| First air date | 1940s (as WBUY-FM) |
| Format | Contemporary Christian |
| ERP | 100,000 watts |
| HAAT | 309 meters |
| Class | C |
| Facility ID | 15839 |
| Transmitter coordinates | 35°55′2″N 80°17′37″W / 35.91722°N 80.29361°W |
| Callsign meaning | LoVe - in reference to K-LOVE |
| Former callsigns | WBUY-FM (1940s-1970s) WLXN (1970s-1984) WBUY (1984-1985) WKOQ (4/1/1985-4/4/1988) WWGL (4/4/1988-12/26/2000) WTHZ (12/26/2000-3/25/2010) |
| Affiliations | K-LOVE |
| Owner | Educational Media Foundation |
| Webcast | Listen Live |
| Website | klove.com |
WWLV (94.1 FM) is a radio station licensed to Lexington, North Carolina, and serving the Piedmont Triad metropolitan area. The station is an affiliate of K-LOVE.
94.1 began in the early 1940s as WBUY-FM by Davidson County Broadcasting as a simulcast partner of their AM station WBUY at 1440 on the dial. By the early-1970s separate calls of WLXN were acquired for the FM station but it remained simulcast with WBUY until 1976, when the station would break away from the simulcast at certain times during the day to air Christian programming. WLXN's programming had become largely separate from that of WBUY by late 1983. On January 1, 1984, the Christian programming and WLXN call letters were transferred to the AM station and the WBUY call letters came to the FM, which then initiated a country music format. In April 1985 WBUY-FM changed call letters to WKOQ("Q-94") and continued the country format, increasing its power to cover the entire Greensboro-Winston-Salem-High Point market. In 1988 WKOQ became WWGL ("We Witness God's Love"), a Christian radio station which emphasized southern gospel music and later Contemporary Christian. Another signal boost was made several years later when WWGL built a new, taller tower north of Lexington, which it would eventually share with WFDD.
In 2000, the station began calling itself WTHZ ("Hitz 94"), playing mostly 1980s' music. The station eventually evolved to a Hot AC format, still using the "Hitz 94" name, with the slogan "The 80s, 90s, and Now."
The station began the oldies format (music from roughly 1964-1984) in November 2006 after local Entercom oldies outlet WMQX flipped to country music. First calling itself "Your Station for the Oldies", then "the Best of the '60s, '70s and '80s", Majic 94.1 later used "The Carolinas' Greatest Hits" with a very large playlist primarily of the 1960s to 1980s top 40 songs.
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