WWHG
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| City | Evansville, Wisconsin |
|---|---|
| Broadcast area | Madison, Wisconsin, Janesville, Wisconsin |
| Branding | 105-9 The Hog |
| Slogan | Everything That Rocks |
| Frequency | 105.9 MHz |
| First air date | 1989 (as WMJB) |
| Format | Mainstream rock |
| ERP | 1,700 watts |
| HAAT | 147 meters |
| Class | A |
| Facility ID | 59612 |
| Callsign meaning | W W HoG |
| Former callsigns | WEBU (1988-1989, CP) WMJB (1989-1997) WKPO (1997-2007) |
| Owner | Scott Thompson (Big Radio) |
| Sister stations | WBEL, WBGR-FM |
| Webcast | Listen Live |
| Website | 1059thehog.com |
WWHG (105.9 FM MHz) is a commercial mainstream rock radio station licensed to Evansville, Wisconsin and serving the areas of Madison and Janesville. The station is owned by Scott Thompson, through licensee Big Radio, and began a new rock music format as "105-9 The Hog" on January 13, 2007, after several years with a Rhythmic Top 40 format.
After being instituted a construction permit as WEBU in 1988, the station signed on with an adult contemporary format, and then classic rock, all under the call letters WMJB. After stunting with TV theme songs, the station flipped to rhythmic adult contemporary in the fall of 1997. Adopting the calls WKPO, the station was known as "Power 105-9" with a more pop/dance sound featuring hits from the 1970s, 1980s and 1990s with less repetition. By 2000, it had evolved into a full-blown Rhythmic CHR format. In December 2001, the station became known as "105-9 KPO"; soon after, it became "Hot 105-9" with the same format. As a rhythmic station, WKPO fared better in the Janesville area (where its signal was at its strongest), although it did have some success in the Madison area as its format was unique to that market. During its time as a Rhythmic, the station was an affiliate of the Portland, Oregon-based "Playhouse" morning show.
At Midnight on January 10, 2007, WKPO abruptly dropped Rhythmic Top 40. After looping "Hip Hop Is Dead" by Nas all day on the 10th, the station reverted to a stunt of different music from different formats, with voiceovers suggesting any one of them could be the new format that would launch on January 13. At 10AM on the 13th, WKPO's new format was unveiled: album-oriented rock as "105.9 The Hog," promising "Everything that rocks, not just from one decade." "You Shook Me All Night Long" by AC/DC and "Smells Like Teen Spirit" by Nirvana were the first two songs played on the new "105-9 The Hog."
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