WWBG
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| City | Greensboro, North Carolina |
|---|---|
| Broadcast area | Piedmont Triad |
| Branding | Activa Network |
| Frequency | 1470 kHz |
| First air date | 1999 |
| Format | Spanish Contemporary |
| Language(s) | Spanish |
| Power | 10,000 watts (day) 5,000 watts (night) |
| Class | B |
| Facility ID | 67831 |
| Transmitter coordinates | 36°09′01″N 79°54′48″W / 36.15028°N 79.91333°W |
| Callsign meaning | homage to WBIG |
| Owner | TBLC Holdings, LLC (TBLC Greensboro Stations, LLC) |
| Sister stations |
WWNT WSGH |
| Website | activanetwork.com |
WWBG (1470 AM, "La Rebelde") is an American radio station licensed to serve Greensboro, North Carolina, USA. The station, launched in 1999, is currently owned by Mahan Janbakhsh's TBLC Holdings, LLC and the broadcast license is held by TBLC Greensboro Stations, LLC.
WWBG broadcasts a Spanish-language contemporary music format to the Greensboro-High Point-Winston-Salem, North Carolina area.
WWBG is now part of "ACTIVA TRIAD, 1470AM (WWBG), 1380AM WWNT and 1040AM WSGH".
In 1925, Jefferson Standard Life Insurance bought WNRC (Wayne Nelson Radio Company) and changed the call letters to WBIG ("We Believe In Greensboro Where Business Is Good."). Among the programs that aired on the station: Arthur Godfrey, Jack Benny, and murder mysteries. In its early days, the station was located in the basement of the O. Henry Hotel. Bluegrass musician Bill Monroe, a resident of the area, was one of the country music performers who played live in the studio. According to former WKEW owner Bill Mitchell, Manoree, the tonic that sponsored Monroe's show, "helped get you going." WBIG also had its own 10-piece orchestra.
In 1934, Jefferson Standard sued to collect $790 in overdue rent from WBIG, which had its facilities at the top of the Jefferson Standard Building, claiming the station was attempting to get out of paying by having Guilford Broadcasting take over the license.
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