WWAY-DT3
| Wilmington, North Carolina | |
|---|---|
| Branding | Cape Fear CW |
| Slogan |
TV Now (general) It's About Time |
| Channels |
Digital: WWAY-DT 46.3 (UHF) Virtual: 3.3 (PSIP) |
| Affiliations |
The CW (via The CW Plus; 2017–present) |
| Owner |
Morris Multimedia (WWAY-TV, LLC) |
| First air date | May 7, 2008 |
| Call letters' meaning | see WWAY |
| Former callsigns | WWAY-DT2 |
| Former affiliations | 24-hour local weather (2008–2009) Retro TV ('DT2':, 2009–2013) ('DT3': 2013–2015) Cozi TV (2015–2016) |
| Transmitter power | 1,000 kW (digital) |
| Height | 590 m (digital) |
| Facility ID | 12033 (digital) |
| Transmitter coordinates | 34°7′53.8″N 78°11′15.4″W / 34.131611°N 78.187611°W (digital) |
WWAY-DT3 is the CW-affiliated television station for North Carolina's Cape Fear region. It is a third digital subchannel of ABC affiliate WWAY (owned by Morris Multimedia) and is part of the national CW Plus service. Over-the-air, the station broadcasts a 16:9 480i standard definition widescreen digital signal on UHF channel 46.3 (or virtual channel 3.3 via PSIP) from a transmitter, west of Winnabow. WWAY's parent station has studios on North Front Street in Downtown Wilmington next to Cape Fear Community College.
The origins of WWAY-DT3 lie in WWAY's second digital subchannel, which launched May 7, 2008 as a 24-hour local weather channel. On June 15, 2009, this switched to Luken Communications' Retro Television Network.
In September 2013, WWAY announced it would add its cable-only CW affiliate "WBW" to its second digital subchannel, displacing Retro TV to a new third subchannel. The CW was officially added to WWAY-DT2 on September 30, 2013 giving over-the-air viewers in the Wilmington market access to the network for the first time. As a result, the faux "WBW" call letters were dropped and WWAY-DT2 immediately took over the Charter channel location. The CW was relocated to the digital tier of Time Warner Cable at that point.
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