WVIR-DT3
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Charlottesville/Harrisonburg, Virginia United States |
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| Branding | CW 29 (general) NBC 29 News |
| Slogan |
TV to Talk About Count on Us! (news) |
| Channels |
Digital: WVIR-DT 32.3 (UHF) Virtual: 29.3 (PSIP) |
| Affiliations |
The CW (via The CW Plus; 2006–present) |
| Owner |
Waterman Broadcasting Corporation (Virginia Broadcasting Corporation) |
| First air date | September 21, 1998 (as cable-only "WBHA") September 18, 2006 (as a digital subchannel of WVIR-TV) |
| Call letters' meaning | see WVIR |
| Sister station(s) | WBBH-TV, WZVN-TV |
| Former callsigns | "WBC"/"WBHA" (1998-2006) |
| Former affiliations | The WB (via The WB 100+ Station Group, as WBHA) (1998–2006) |
| Transmitter power | 1,000 kW (digital) |
| Height | 367.9 m (digital) |
| Facility ID | 70309 (digital) |
| Transmitter coordinates | 37°59′1″N 78°28′54.5″W / 37.98361°N 78.481806°W (digital) |
| Licensing authority | FCC (digital) |
WVIR-DT3 is the CW-affiliated television station for Charlottesville and Harrisonburg, Virginia. The station is part of The CW Plus. It is a third digital subchannel of NBC affiliate WVIR-TV owned by the Waterman Broadcasting Corporation. Over-the-air, WVIR-DT3 broadcasts a standard definition digital signal on UHF channel 32.3 (virtual channel 29.3 via PSIP) from a transmitter on Carters Mountain south of the city.
It can also be seen on Comcast channel 12. Known on-air as CW 29, WVIR-DT3's parent station has studios on East Market Street/U.S. 250 Bus in Downtown Charlottesville. A digital repeater of the main channel in Bridgewater, W41DT-D channel 41, offers this third subchannel as well. This broadcasts from a transmitter on Elliott Knob.
The origins of WVIR-DT3 began on September 21, 1998, back when it was known as cable only "WBHA" and "WBC", a cable-only affiliates of The WB Television Network that was originally managed and promoted by Cox Communications alongside the launch of The WB 100+ Station Group, a similar service to The CW Plus that was created to expand national coverage of The WB via primarily local origination channels managed by cable providers in markets ranked above #100 by Nielsen Media Research. Since it was a cable-exclusive outlet and therefore not licensed by the Federal Communications Commission (FCC), the channel used the "WBHA" and "WBC"callsigns in a fictional manner. Prior to the launch of the cable channels, residents in the Charlottesville and Harrisonburg markets were only able to receive WB network programming on cable via the network's Washington, D.C. affiliate WFTY (which later became WBDC, now WDCW) or via Chicago-based superstation WGN on both cable and satellite.
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