WUPW
 
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Toledo, Ohio United States |
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| City | Toledo |
| Branding | Fox 36 (general) WTOL 11 News (newscasts) |
| Slogan | Toledo's News Leader |
| Channels |
Digital: 46 (UHF) Virtual: 36 (PSIP) |
| Subchannels | 36.1 Fox 36.2 Bounce TV 36.3 Escape |
| Owner |
American Spirit Media (WUPW License Subsidiary, LLC) |
| Operator | Raycom Media |
| Founded | September 22, 1985 |
| Call letters' meaning | Sequentially/randomly assigned by the FCC |
| Sister station(s) | WTOL |
| Former channel number(s) | 36 (UHF analog, 1985–2009) 46 (UHF digital, until 2010) |
| Former affiliations |
Independent (1985–1986) TheCoolTV (DT2, 2010–2013) |
| Transmitter power | 110 kW (CP 220 kW) |
| Height | 356 m |
| Facility ID | 19190 |
| Transmitter coordinates | 41°39′22″N 83°26′41″W / 41.65611°N 83.44472°W |
| Website |
WTOL.com FoxToledo Official Website |
WUPW is the Fox-affiliated television station for Northwestern Ohio that is licensed to Toledo. It broadcasts a digital signal on virtual channel 36 from a transmitter in Oregon. Owned by American Spirit Media, the station is operated by Raycom Media under a shared services agreement, making it a sister station with local CBS affiliate WTOL.
The station went on-air September 22, 1985 as an Independent with an analog signal on UHF channel 36. The station originally had the call sign WDMA-TV but was changed to its present-day calls before its first sign-on. Originally, WUPW was owned by a consortium of local investors and private companies. The station's original studios were located at Four SeaGate on North Summit Street in Downtown Toledo. It became a charter Fox affiliate on October 6, 1986. It was sold to Atlanta-based Ellis Communications in 1993. Three years later, that company was sold to a group led by the Retirement Systems of Alabama who merged with Aflac's broadcasting group to form Raycom Media.
After Raycom acquired the Malrite Communications Group in 1999 (which owned NBC affiliate WNWO-TV), WUPW was spun off to Sunrise Television due to Federal Communications Commission (FCC) rules at the time prohibiting common ownership of two stations in the same market. WNWO was longer-established and Raycom opted to keep that station over WUPW. Sunrise Television was absorbed into LIN TV in May 2002. (Raycom sold WNWO to Barrington Broadcasting in 2006 after its merger with the Liberty Corporation gave it ownership of CBS affiliate WTOL.)
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