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Toledo, Ohio United States |
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Branding | WTOL 11 (general) WTOL 11 News (newscasts) |
Slogan |
Toledo's News Leader (official slogan) Certified Most Accurate (weather slogan) |
Channels | Digital: 11 (VHF) |
Subchannels | (see article) |
Affiliations | CBS |
Owner |
Raycom Media (WTOL License Subsidiary, LLC) |
Founded | December 5, 1958 |
Call letters' meaning |
TOLedo (TOL is also the IATA airport code for Toledo) |
Sister station(s) | WUPW |
Former channel number(s) | 11 (VHF analog, 1958–2009) 17 (UHF digital, –2009) |
Former affiliations |
NBC (secondary, 1958–1969) IND/Local news (DT2; 2005–2012) |
Transmitter power | 16.9 kW |
Height | 305 m |
Facility ID | 13992 |
Transmitter coordinates | 41°40′22″N 83°22′47″W / 41.67278°N 83.37972°W |
Website | www |
WTOL is the CBS-affiliated television station licensed in Toledo, Ohio. The station broadcasts on channel 11 (RF and PSIP) and can be seen throughout Northwest Ohio, Southeast Michigan (including Detroit), and southwest Ontario (including Windsor and Essex County, where it was formally carried by Cogeco Cable systems along with WTVG and WNWO until 2009). Owned by Raycom Media, the station operates Fox affiliate WUPW (owned by American Spirit Media) through a shared services agreement (SSA) and the two share studios on North Summit Street in downtown Toledo.
WTOL-TV began broadcasting on December 5, 1958 as a CBS affiliate with a secondary NBC affiliation. It shared NBC with then ABC affiliate WSPD-TV (now WTVG) until 1969, when WDHO-TV (now WNWO-TV) replaced WSPD-TV as the ABC affiliate. WTOL then became exclusively affiliated with CBS. WTOL is also the only station in Toledo to never change its primary affiliation.
The station was originally owned by the Reams family along with WTOL radio (AM 1230, now WCWA; and FM 104.7, now WIOT). It was sold to Filmways (now part of Metro-Goldwyn-Mayer) in 1962. The Broadcasting Company of the South, a subsidiary of South Carolina insurer Liberty Life Insurance Company, bought WTOL in 1965 and later changed its name to Cosmos Broadcasting Corporation; WTOL was that company's only station located outside the Southern U.S. Liberty reorganized itself as a holding company, the Liberty Corporation, in 1974, and WTOL came directly under the Liberty banner after Liberty sold off its insurance business in 2003. Liberty merged with Raycom Media in 2005. Raycom already owned WNWO, but couldn't keep both because the Federal Communications Commission (FCC) does not allow one entity to own two of the four biggest stations in a single market. It opted to keep the higher-rated WTOL and sold WNWO to Barrington Broadcasting.