WUMJ
| City | Fayetteville, Georgia |
|---|---|
| Broadcast area | metro Atlanta |
| Branding | Majic 97.5/107.5 |
| Slogan | Atlanta's Best Mix of R&B |
| Frequency | 97.5 MHz |
| First air date | 1978 (as WKUE-FM) |
| Format | Urban AC (WAMJ simulcast) |
| ERP | 7,900 watts |
| HAAT | 175 meters |
| Class | C3 |
| Facility ID | 3105 |
| Transmitter coordinates | 33°29′29.00″N 84°35′0.00″W / 33.4913889°N 84.5833333°W |
| Callsign meaning | W U MaJic |
| Former callsigns | WPZE (2001-2009) WEGF (2001) WHTA (1995-2001) WQUL (1990-1995) WKUE-FM (1978-1990) |
| Owner |
Radio One of Atlanta (Radio One Licenses, LLC) |
| Sister stations | WAMJ, WHTA, WPZE |
| Webcast | Listen Live |
| Website | majicatl.com |
WUMJ (97.5 FM, "Majic 107.5/97.5") is a radio station simulcasting an urban adult contemporary format with sister station WAMJ 107.5 FM. Licensed to the suburb of Fayetteville, Georgia, it serves the Atlanta metropolitan area. It first began broadcasting in 1978 under the call sign WKUE-FM. The station is currently owned by Radio One of Atlanta, through licensee Radio One Licenses, LLC. Since 1995, it has always been an urban station taking on three variations of the format due to frequency swaps in 2001 and 2009.
The station was originally assigned the WKUE-FM call sign on December 4, 1978 on 97.7 FM. On September 3, 1990, the call sign was changed to WQUL as "Kool 97.7 FM".
When Griffin, then-owner of the station, upgraded to a class C3 station on July 17, 1995, its tower was moved closer to Atlanta and moved down to the 97.5 FM frequency. The format was changed to Mainstream Urban with the new callsign, WHTA. At the launch, then-"Hot 97.5" was the first urban station in Atlanta to feature hip hop and rap music in regular rotation, given the fact that hip hop and rap music on radio was still a niche genre at the time for Atlanta in spite of its major African American presence in the audience and the music culture. WHTA became the second permanent urban competitor behind WALR to challenge heritage station WVEE, although that station was primarily R&B/Soul-oriented until it incorporated hip hop full-time in 2000. (Former competitor WBTS did not compete directly with WHTA until 2001 when it gravitated its top 40 format from pop to rhythmic, two years after it launched.) Thus, it was the only pure hip hop and R&B station based in Atlanta for the first five years on the air.
While the station was an initial moderate success among the young adult audience in the region (especially inner-city Atlanta), WHTA suffered a setback with its signal coverage. Due to the transmitter location being based in Tyrone and a smaller signal wattage, it was barely audible in the northern portions of Atlanta beyond the downtown area (barely penetrating office buildings at all) or even the northern reaches of Fulton or DeKalb Counties, as it was a rimshot to the southwest of the city. When Radio One took over operations later on, there were plans to give WHTA a simulcast on 107.5 as WTHA until the new owners changed their minds instead and launched its adult urban format there as WAMJ. (This was the original incarnation of "Majic 107.5".) This led morning show host Ryan Cameron (now hosting mornings at WVEE) to lobby for a frequency change for WHTA by putting together a petition from listeners at the risk of losing his job under Radio One's management. It proved successful, and thus on October 22, 2001, owner Radio One finally moved the radio format and the WHTA call letters to the stronger 107.9 as "Hot 107.9" where it still airs today.
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