City | Palmetto, Georgia |
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Broadcast area | Metro Atlanta |
Branding | Kiss 104 |
Slogan | Atlanta's Best R&B and Throwbacks |
Frequency | 104.1 FM (MHz) (also on HD Radio) |
Translator(s) | 93.5 W228CA (Suwanee) |
First air date | September 1, 1947 (as WLAG-FM) |
Format | Analog/HD1: Urban AC HD2: Dance ("The Surge") |
ERP | 100,000 watts |
HAAT | 371 meters (1,217 feet) |
Class | C0 |
Facility ID | 48728 |
Callsign meaning | Atlanta Light Rock (previous light rock format on 104.7) |
Former callsigns | WLAG-FM (1947–1977) WWCG (1977–1984) WJYF (1985–1987) WEKS (1987–1989) WYAI (1989–1994) WHTK-FM (1994) WJZF-FM (1994-2000) |
Owner | Cox Media Group |
Sister stations | WSB, WSB-FM, WSBB-FM, WSRV, WTSH-FM, WSB-TV |
Webcast | Listen Live |
Website | kiss104fm.com |
WALR-FM is an urban adult contemporary-formatted radio station based in Atlanta, Georgia. Utilizing the "Kiss FM" brand (technically as "Kiss 104"), it is owned by Cox Media Group and the designated flagship urban contemporary station under its ownership. WALR-FM is licensed to Greenville and broadcasts on a class C0 100-kilowatt signal on the 104.1 megahertz (MHz) frequency near Newnan (although its radio transmitter was originally located in LaGrange, also the location for a construction permit for a broadcast translator of sister station WSB-TV). In late 2004, after WALR switched to the new tower, it also began broadcasting in IBOC digital radio, using the HD Radio system from iBiquity. WALR has studios co-located with its radio partners and WSB-TV in midtown. It is the Atlanta affiliate for The Tom Joyner Morning Show.
The station runs a digital subchannel (on "HD-2") of dance music. Its analog and HD-1 channel is also simulcast on sister station WSRV FM 97.1 HD-3 on the opposite (northeast) side of the metro area, providing a legal fiction for it to circumvent the restriction which prohibits commercial radio stations from having broadcast translators outside of their assigned and expected broadcast range. The allows (with conflicting legality) the station to extend its range by in turn using W228CA FM 93.5 near Suwanee, Georgia to simulcast WALR's main channel.