WSRV
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| City | Gainesville, Georgia |
|---|---|
| Broadcast area | Atlanta metropolitan area |
| Branding | "97.1 The River" |
| Slogan | Atlanta's Classic Hits Station |
| Frequency | 97.1 MHz (also on HD Radio) 97.1 HD-2 for Alternative rock "The Other Side of the River" |
| Translator(s) | 96.5 W243CE (Winder) |
| First air date | 1972 (as WFOX) |
| Format | Classic hits/Classic rock |
| ERP | 100,000 watts |
| HAAT | 483 m (1,585 ft) |
| Class | C |
| Facility ID | 59970 |
| Callsign meaning | W S RiVer |
| Former callsigns | WFOX (1972-2006) |
| Owner |
Cox Media Group (Cox Radio, Inc.) |
| Sister stations | WALR-FM, WSB, WSB-FM, WSBB-FM, WTSH-FM, WSB-TV |
| Webcast | Listen Live |
| Website | 971theriver.com |
WSRV (97.1 FM; "97.1 The River") is a rock-leaning classic-hits–formatted radio station that plays music from the 1960s, 1970s, and 1980s. It is broadcast from the Cox Media Group facility on West Peachtree Street near the Brookwood area (between Midtown and Buckhead) of Atlanta in the United States. It transmits from a broadcast tower at the northeastern edge of metro Atlanta, which it now shares with sister station WSBB-FM, and a permit for a broadcast translator for WSB-TV on physical (RF) TV channel 46.
The station took the WFOX broadcast callsign in 1972. It was a top-40 station targeting Gainesville, Georgia (its city of license) until 1985. Then brought On air by Martin Sherry, jr. (1945-1989) when it moved into the Atlanta media market and switched to oldies "Fox 97". In 2000, Cox Radio acquired the station from AMFM, which divested it in order to complete the merger between AMFM and Clear Channel Communications.
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