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WSRV

WSRV
WFOXriver.png
City Gainesville, Georgia
Broadcast area Atlanta metropolitan area
Branding "97.1 The River"
Slogan Atlanta's Classic Hits Station
Frequency 97.1 MHz (also on HD Radio)
97.1 HD-2 for Alternative rock "The Other Side of the River"
Translator(s) 96.5 W243CE (Winder)
First air date 1972 (as WFOX)
Format Classic hits/Classic rock
ERP 100,000 watts
HAAT 483 m (1,585 ft)
Class C
Facility ID 59970
Callsign meaning W S RiVer
Former callsigns WFOX (1972-2006)
Owner Cox Media Group
(Cox Radio, Inc.)
Sister stations WALR-FM, WSB, WSB-FM, WSBB-FM, WTSH-FM, WSB-TV
Webcast Listen Live
Website 971theriver.com

WSRV (97.1 FM; "97.1 The River") is a rock-leaning classic-hitsformatted radio station that plays music from the 1960s, 1970s, and 1980s. It is broadcast from the Cox Media Group facility on West Peachtree Street near the Brookwood area (between Midtown and Buckhead) of Atlanta in the United States. It transmits from a broadcast tower at the northeastern edge of metro Atlanta, which it now shares with sister station WSBB-FM, and a permit for a broadcast translator for WSB-TV on physical (RF) TV channel 46.

The station took the WFOX broadcast callsign in 1972. It was a top-40 station targeting Gainesville, Georgia (its city of license) until 1985. Then brought On air by Martin Sherry, jr. (1945-1989) when it moved into the Atlanta media market and switched to oldies "Fox 97". In 2000, Cox Radio acquired the station from AMFM, which divested it in order to complete the merger between AMFM and Clear Channel Communications.


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