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WUFX

WLOO
Vicksburg/Jackson, Mississippi
United States
City Vicksburg, Mississippi
Branding My 35
Slogan TV For You!
Channels Digital: 41 (UHF)
(to move to 36 (UHF))
Virtual: 35 ()
Subchannels 35.1 MyNetworkTV
35.2 SSN
35.3 This TV
Affiliations MyNetworkTV (2006–present)
Owner Tougaloo College
Operator American Spirit Media
(certain services are provided by Raycom Media)
Founded October 1, 1996
First air date September 29, 2003; 14 years ago (2003-09-29)
Call letters' meaning TougaLOO
Sister station(s) WDBD, WLBT, WLOX,
WDAM-TV, WMC-TV,
WVUE-DT
Former callsigns WUFX (2003–2013)
Former channel number(s) Analog:
35 (UHF, 2003–2009)
Former affiliations Fox (2003–2006)
The WB (July–September 2006)
Transmitter power 981 kW
950 kW (CP)
Height 598 m (1,962 ft)
582 m (1,909 ft) (CP)
Facility ID 84253
Transmitter coordinates 32°12′49.4″N 90°22′56.2″W / 32.213722°N 90.382278°W / 32.213722; -90.382278

WLOO is a MyNetworkTV-affiliated television station serving Jackson, Mississippi, United States that is licensed to Vicksburg. It broadcasts a high definition digital signal on UHF channel 41 (or virtual channel 35 via ) from a transmitter on Thigpen Road in Raymond. Owned by Tougaloo College, WLOO has a joint sales agreement (JSA) with American Spirit Media-owned Fox affiliate WDBD. Both stations are in turn controlled by Raycom Media (owner of NBC affiliate WLBT) under a shared services agreement. The three stations share studios on South Jefferson Street in downtown Jackson.

On cable, WLOO can be seen on Comcast Xfinity channel 11, Cable One channel 52 and Vicksburg Video channels 11 and 265.

The station signed-on September 29, 2003 as WUFX, airing an analog signal on UHF channel 35. The station was Jackson's second Fox affiliate; until its launch, there was no over-the-air affiliate in the area because WDBD had dropped the network in favor of The WB almost two years earlier in October 2001. Throughout its Fox affiliation, WUFX was known on-air as "Fox 35" and used the slogan "Fox For You".


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