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WLBT

WLBT
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Jackson, Mississippi
United States
Branding WLBT 3 (general)
WLBT News (newscasts)
Slogan On Your Side
The Spirit of Mississippi
Channels Digital: 30 (UHF)
Virtual: 3 ()
Subchannels 3.1 NBC
3.2 Bounce TV
3.3 Escape
Owner Raycom Media
(WLBT License Subsidiary, LLC)
First air date December 19, 1953; 63 years ago (1953-12-19) (current license dates from June 1971)
Call letters' meaning Lamar Broadcast Television (former owner)
Sister station(s) WDBD, WLOO,
WLOX, WDAM-TV
Former callsigns WJBT (1953–1954)
Former channel number(s) Analog:
3 (VHF, 1953–2009)
Digital:
9 (VHF, 2005–2009)
7 (VHF, 2009–2010)
Former affiliations Secondary:
ABC (1953–1970)
Transmitter power 535 kW
Height 609 m
Facility ID 68542
Transmitter coordinates 32°12′49.4″N 90°22′57.4″W / 32.213722°N 90.382611°W / 32.213722; -90.382611
Website www.msnewsnow.com

WLBT is the NBC-affiliated television station for Jackson, Mississippi, United States. It broadcasts a high definition digital signal on UHF channel 30 (or virtual channel 3.1 via ) from a transmitter on Thigpen Road in Raymond. The station can also be seen on Comcast Xfinity channel 2, Cable ONE channel 3 and Vicksburg Video channel 3. There is a high definition feed provided on Comcast digital channel 432, Cable ONE digital channel 465 and Vicksburg Video digital channel 245. Owned by Raycom Media, it operates American Spirit Media-owned Fox affiliate WDBD, and MyNetworkTV outlet WLOO.

Although technically owned by Tougaloo College, WLOO is actually controlled by American Spirit and in turn Raycom Media through a separate joint sales agreement (JSA). All three television outlets share studios on South Jefferson Street in Downtown Jackson. Syndicated programming on WLBT includes Entertainment Tonight, The Doctors, and Judge Joe Brown among others.


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