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Jackson, Mississippi United States |
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Branding | WLBT 3 (general) WLBT News (newscasts) |
Slogan |
On Your Side The Spirit of Mississippi |
Channels |
Digital: 30 (UHF) Virtual: 3 () |
Subchannels | 3.1 NBC 3.2 Bounce TV 3.3 Escape |
Owner |
Raycom Media (WLBT License Subsidiary, LLC) |
First air date | December 19, 1953 | (current license dates from June 1971)
Call letters' meaning | Lamar Broadcast Television (former owner) |
Sister station(s) |
WDBD, WLOO, WLOX, WDAM-TV |
Former callsigns | WJBT (1953–1954) |
Former channel number(s) |
Analog: 3 (VHF, 1953–2009) Digital: 9 (VHF, 2005–2009) 7 (VHF, 2009–2010) |
Former affiliations |
Secondary: ABC (1953–1970) |
Transmitter power | 535 kW |
Height | 609 m |
Facility ID | 68542 |
Transmitter coordinates | 32°12′49.4″N 90°22′57.4″W / 32.213722°N 90.382611°W |
Website | www |
WLBT is the NBC-affiliated television station for Jackson, Mississippi, United States. It broadcasts a high definition digital signal on UHF channel 30 (or virtual channel 3.1 via ) from a transmitter on Thigpen Road in Raymond. The station can also be seen on Comcast Xfinity channel 2, Cable ONE channel 3 and Vicksburg Video channel 3. There is a high definition feed provided on Comcast digital channel 432, Cable ONE digital channel 465 and Vicksburg Video digital channel 245. Owned by Raycom Media, it operates American Spirit Media-owned Fox affiliate WDBD, and MyNetworkTV outlet WLOO.
Although technically owned by Tougaloo College, WLOO is actually controlled by American Spirit and in turn Raycom Media through a separate joint sales agreement (JSA). All three television outlets share studios on South Jefferson Street in Downtown Jackson. Syndicated programming on WLBT includes Entertainment Tonight, The Doctors, and Judge Joe Brown among others.