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WLOO

WLOO
Wufx 2011.png
Vicksburg/Jackson, Mississippi
United States
Branding My 35
Slogan TV For You!
Channels Digital: 41 (UHF)
Virtual: 35 ()
Subchannels 35.1 MyNetworkTV
35.2 SSN
35.3 This TV
Affiliations MyNetworkTV (2006–present)
Owner Tougaloo College
Operator American Spirit Media
(certain services are provided by Raycom Media)
Founded October 1, 1996
First air date September 29, 2003; 13 years ago (2003-09-29)
Call letters' meaning TougaLOO
Sister station(s) WDBD
Former callsigns WUFX (2003–2013)
Former channel number(s) Analog:
35 (UHF, 2003–2009)
Former affiliations Fox (2003–2006)
The WB (July–September 2006)
Transmitter power 981 kW
Height 598 m
Facility ID 84253
Transmitter coordinates 32°12′49.4″N 90°22′56.2″W / 32.213722°N 90.382278°W / 32.213722; -90.382278

WLOO is the MyNetworkTV-affiliated television station for Jackson, Mississippi, United States that is licensed to Vicksburg. It broadcasts a standard definition digital signal on UHF channel 41 (or virtual channel 35.1 via ) from a transmitter on Thigpen Road in Raymond. The station can also be seen on Comcast Xfinity channel 11, Cable ONE channel 52 and Vicksburg Video channels 11 and 265. Owned by Tougaloo College, WLOO has a joint sales agreement (JSA) with American Spirit Media-owned Fox affiliate WDBD. Syndicated programming on this outlet includes The Office, 30 Rock, Family Feud, and America's Court with Judge Ross among others.

The station signed-on September 29, 2003 as WUFX, airing an analog signal on UHF channel 35. The station was Jackson's second Fox affiliate; until its launch, there was no over-the-air affiliate in the area because WDBD had dropped the network in favor of The WB almost two years earlier in October 2001. Throughout its Fox affiliation, WUFX was known on-air as "Fox 35" and used the slogan "Fox For You".


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