WTMP (AM)
| City | Egypt Lake, Florida |
|---|---|
| Broadcast area | Tampa Bay Area |
| Branding | AM 1150 WTMP.com |
| Slogan | "Classic Hip Hop" |
| Frequency | 1150 kHz |
| First air date | 1954 |
| Format | Classic hip hop |
| Power | 10,000 watts daytime 500 watts nighttime |
| Class | B |
| Facility ID | 74108 |
| Callsign meaning | TaMPa |
| Owner | Scott Savage, Receiver |
| Webcast | Listen Live |
| Website | AM 1150 WTMP |
WTMP is a radio station serving the Tampa Bay, Florida region broadcasting on 1150 AM. The station is licensed to Scott Savage, Receiver, and operated under a local marketing agreement by WestCoastMedia.
During its original 57-year tenure on this frequency (1150 kHz) and on FM 96.1, and currently, WTMP is currently playing an urban adult contemporary targeting the African American community in the Tampa Bay area. Its main urban competitors are WBTP and WRXB. Its target audience is African Americans between the ages of 25-54 and is the current home of the Tom Joyner Morning Show. "The D.L. Hughley Show" is also carried by the station, whose slogan is "Tampa Bay's Classic Soul and Today's R&B".
WTMP, on 1150 AM originally (including a few prior years as urban-formatted WIOK), has been a longtime heritage Urban Contemporary station in the market. Noted R&B vocalist and Tampa native King Coleman got his start as a DJ on WTMP in the 1950s. In the late 1990s, the station, then-owned by Broadcast Capital, was bought by Tama Broadcasting, which has headquarters in Tampa, thus making WTMP the flagship. Long controlled by the Cherry family, Tama also owns stations in Daytona Beach, Jacksonville, Savannah, Georgia and Greenville, South Carolina; it owns newspapers in Daytona Beach and Fort Pierce. The owner went on to buy the then-WGUL in 2002 and made it a Hip Hop/Urban station (and home to Russ Parr in the Morning) as WTMP-FM. Even after a format change to rhythmic oldies, that station did not do well due to its rimshot signal, so it ended up as a simulcast of WTMP a year later. The rimshot signal, which barely reaches the Hillsborough County line from its transmitter southeast of Brooksville, also couldn't be moved closer to Tampa or upgraded with changes to the tower or wattage, due to interference issues with other stations broadcasting on 96.1 and nearby frequencies.
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