WTHK (FM)
| City | Wilmington, Vermont |
|---|---|
| Branding | The Peak 101.9 and 100.7 |
| Slogan | True. Local. Radio. |
| Frequency | 100.7 MHz |
| Translator(s) | W284AB (104.7, Jamaica) |
| First air date | June 1, 1989 (as WVAY) |
| Format | AAA (WKKN simulcast) |
| ERP | 130 watts |
| HAAT | 452 meters |
| Class | A |
| Facility ID | 57728 |
| Transmitter coordinates | 42°57′33.00″N 72°55′22.00″W / 42.9591667°N 72.9227778°W |
| Former callsigns | WVAY (1989–1999) WMTT (1999–2000) WVAY (2000–2006) |
| Affiliations |
Westwood One Premiere Networks |
| Owner | Great Eastern Radio, LLC |
| Webcast | Listen Live |
| Website | thepeakradio.com |
WTHK (100.7 FM; "The Peak") is a radio station broadcasting an adult album alternative format. It is licensed to Wilmington, Vermont. The station is currently owned by Jeffrey Shapiro's Great Eastern Radio, and currently simulcasts sister station WKKN (101.9 FM).
WTHK began its radio life as WVAY. The station was part of the 'wave' of upscale smooth jazz formatted stations that were very trendy in the mid to late 1980s. The station was owned and operated by Rothschild Broadcasting. Founding Program Director Roger Coryell left the station in 1990 for a position as morning host on San Francisco "Smooth Jazz" outlet KKSF. WVAY's slogan evolved from "Smooth Sounds - 100.7 WVAY" to 100.7 WVAY, Different by Design as the station evolved into more of a triple-A formatted radio station. At one time WVAY also had additional translators at 99.7 in Marlboro, Vermont, which was sold to Harvest Broadcasting, a religious broadcaster, and had an arrangement to operate a translator at 100.1 which helped WVAY have a stronger signal in Manchester, Vermont. At one time WVAY was positioned as 100.7/100.1 WVAY Different By Design.
The station was sold to Dynacom Corporation in 1998, and wound up having many simulcast partners of the Dynacom stable which included being part of the soft AC, "Wish" stations (now WXLF), and AOR formatted Q 106 (WHDQ) from Claremont, New Hampshire. Eventually the simulcast partner became WRSI (then at 95.3 FM), an AAA station from Greenfield, Massachusetts. The WVAY call letters were shelved in favor of WMTT during this time. In October 2000, the WRSI simulcast with WMTT ended and was moved to WRSY (101.5 FM) in Marlboro, Vermont which had a better signal into Brattleboro, yet continued to serve the Deerfield Valley. WMTT's new simulcast partner became WEXP (101.5 FM) from Brandon, Vermont and together the stations were known on air as Classic Rock 101, The Fox. It was at that time that the WVAY call sign were restored to 100.7.
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