WPVQ
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| City | Greenfield, Massachusetts |
|---|---|
| Branding | Bear Country 95.3 |
| Frequency | 95.3 MHz (Channel 237) (also on HD Radio) |
| Format | Country |
| ERP | 570 watts |
| HAAT | 232 meters (761 feet) |
| Class | A |
| Facility ID | 54780 |
| Transmitter coordinates | 42°41′50″N 72°36′20″W / 42.69722°N 72.60556°W |
| Former callsigns | WRSI |
| Owner | Saga Communications (Saga Communications of New England, LLC) |
| Sister stations | WRSI, WHAI |
| Website | http://bear953.com/ |
WPVQ (95.3 FM, "Bear Country 95.3") is a radio station licensed to serve Greenfield, Massachusetts. The station is owned by Saga Communications and licensed to Saga Communications of New England, LLC. It airs a Country music format.
In August, 1996, Dynacom purchased WRSI (95.3 FM) and WGAM from Radio Skutnik, Inc. (Ed Skutnik, owner) for a reported sale price of $650,000. In August 1999, Vox Media Corp. purchased Dynacom and all of its radio assets, including WRSI, for a reported $5.5 million.
In July, 2000, Vox purchased WPVQ (93.9 FM) from Cardwell Broadcasting for a reported sale price of $2.925 million.
In February, 2001, WPVQ swapped frequencies with WRSI so that WRSI now broadcasts on 93.9 MHz from Turners Falls, Massachusetts, and WPVQ broadcasts on its current 95.3 MHz. The 95.3 FM station was assigned the WPVQ call letters by the Federal Communications Commission on February 1, 2001.
In December 2003, Saga Communications announced that it had reached an agreement to purchase WRSI (93.9 FM) and WPVQ (95.3 FM) plus WRSY (101.5 FM) from Vox. The $7 million deal closed in April 2004.
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