WTBU (FM)
 
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| City | York Center, Maine |
|---|---|
| Broadcast area |
York County, Maine Seacoast Region |
| Branding |
95.3 The Bull HD2: Classic Country 1380 |
| Slogan | Seacoast's New Hit Country |
| Frequency | 95.3 MHz (also on HD Radio) |
| First air date | June 1987 (as WQMI) |
| Format |
Country HD2: WMYF/Classic Country (Former format of WPLA) |
| ERP | 1,450 watts |
| HAAT | 206 meters (676 ft) |
| Class | A |
| Facility ID | 35218 |
| Transmitter coordinates | 43°13′25″N 70°41′35″W / 43.22361°N 70.69306°W |
| Callsign meaning | W The BUll |
| Former callsigns | WQMI (1987) WQMI-FM (1987–1989) WCQL-FM (1989–1996) WXHT (1996–1999) WUBB (1999–2008) WSKX (2008–2014) |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
| Sister stations | WERZ, WHEB, WPLA, WPKX, WQSO |
| Webcast |
Listen Live HD2: Listen Live |
| Website |
953fmthebull.com HD2: wmyf.com |
WTBU (95.3 FM, "The Bull") is a radio station licensed to York Center, Maine, United States. Established in 1987, WTBU is owned by iHeartMedia, Inc. and serves the Portsmouth, New Hampshire area. The station broadcasts a country music format.
The station went on the air in June 1987 as WQMI with a middle of the road format. In 1989, it became WCQL-FM as "Cool 95.3" with an oldies format. That was dropped in August 1996 in favor of a contemporary hit radio format, WXHT ("Heat 95.3"), which placed a heavy emphasis on 1980s new wave hits. That lasted until May 1998, when it went modern rock as "95-3 The Heat" via Radio One Networks.
In March 1999, the station changed to a country format, becoming WUBB ("B95.3"). However, WUBB was faced with strong competition from country leader WOKQ, which also had a much stronger signal. WUBB also had a limited local presence when compared to WOKQ. As a result, WUBB never became a big ratings success.
On January 10, 2008, the station dropped its country format and began simulcasting sister station WQSO; WUBB's website stated "Coming Soon! Sports Radio" with a link to MSN's Fox Sports page, implying that the new format would be Fox Sports Radio. However, this never happened, and this was thought to be put on the website only to throw people off. The following day, the stunt shifted to TV theme songs; in between the songs, there was a message saying "We are building a new station just for you," promoting a new format that would be launched at 6 a.m. on the 14th. At the announced time, the station relaunched as "Kiss 95.3", initially simulcasting WXKS-FM from Boston. Soon after, the call letters changed to WSKX. By August of the following year, WSKX ended the simulcast and ran its own CHR format.
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