WSYR-FM
| City | Solvay, New York |
|---|---|
| Broadcast area | Syracuse, New York |
| Branding | Newsradio 570 WSYR, Now on 106.9 FM |
| Frequency | 106.9 MHz (also on HD Radio) |
| First air date | 1981 |
| Format | FM/HD1: News/Talk HD2: Urban AC "Power" |
| ERP | 9,000 watts |
| HAAT | 124 meters (407 ft) |
| Class | B1 |
| Facility ID | 25018 |
| Callsign meaning | same as WSYR (AM) SYRacuse |
| Owner |
iHeartMedia (CC Licenses, LLC) |
| Webcast | Listen Live |
| Website | wsyr.com |
WSYR-FM is a news/talk radio station serving Syracuse and central New York. The iHeartMedia-owned outlet broadcasts at 106.9 MHz with an ERP of 9 kW and is licensed to Solvay, New York. It is currently a simulcast of WSYR (570 AM).
The original WSYR-FM, on 94.5 MHz, has since been rebranded as WYYY. It remains WSYR's sister station and carries an adult contemporary music format. For several years, the WSYR-FM call signs had been parked on the current WPHR-FM (FM 94.7) in Gifford, Florida.
The current WSYR-FM has been licensed for most of its time on air to the city of Auburn, New York. It was known as " WRLX " in the 1970s. The station featured an automated " Beautiful Music " format with one slogan being " Relax with WRLX " (The call sign " WRLX-FM " now belongs to a Spanish language Adult Contemporary FM station in West Palm Beach Florida at 92.1 MHz and is also owned by iHeartMedia. It is known as " Mia 92.1 ") In 1981, the station changed its call sign and re-branded as WPCX, " Pix 106 " and featured Bob Paris in the morning. Paris had been the morning drive personality for WSEN-FM in Syracuse, New York in the 1970s when it featured a country music format. Then by 1997, the station began targeting the area as Smooth Jazz WHCD. By 2000 it would flip to Urban Contemporary, in an attempt to complement their Rhythmic-leaning Top 40 sister station WWHT (who later shifted to Rhythmic Top 40 full-time by November 2011) and to fill the void left open by WRDS, who lasted one year in the format. After three years they would evolve into an urban AC direction, focusing on targeting the African-American community and in the process allowing WWHT to expand their Rhythmic-heavy playlist with the R&B/Hip-Hop product. For the first three years as an urban AC, there was no competitor until WOLF-FM flipped to the MOViN format.
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