WSTR (FM)
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| City | Smyrna, Georgia |
|---|---|
| Broadcast area | Atlanta metropolitan area |
| Branding | Star 94.1 |
| Frequency | 94.1 MHz (also on HD Radio) Adult hits (on 94.1 HD2) Mainstream urban "Streetz 94.5" (on 94.1 HD3) |
| Translator(s) | 94.5 W233BF (Atlanta, relays HD3) |
| First air date | 1967 (as WKXI) |
| Format | Hot adult contemporary |
| ERP | 100,000 watts |
| HAAT | 310.4 meters |
| Class | C0 |
| Facility ID | 30822 |
| Callsign meaning | W STaR 94.1 |
| Former callsigns | WKXI (1967-1969) WQXI-FM (1969-1989) |
| Owner |
Entercom (Entercom Atlanta License, LLC) |
| Sister stations | WQXI |
| Webcast |
Listen Live or Listen Live Listen Live (HD2) |
| Website | star941atlanta.com |
WSTR FM 94.1 MHz ("Star 94.1") is an Atlanta FM radio station airing a hot adult contemporary format. It is owned by Entercom, and has Smyrna, Georgia as its city of license.
94.1 was once WGST-FM and was given away in the 1950s as FM did not take off. In the 1960s, WDJK appeared to occupy 94.1 as a brand new station, associated with WYNX (AM-1550) in Smyrna.
Within two years, 94.1 was sold to the owners of WQXI (AM-790), which was Atlanta's leading Top 40 Rock station. FM-94.1 then became easy listening WKXI. By 1969, the station had adopted WQXI-FM as its call letters, and in mid-1977, the station was officially rechristened 94Q. It became one of Atlanta's dominant FM stations and remained so until 1987, when its audience share began to dwindle. Various tweaks were made to the music mix, followed by an outright change of direction in late 1988 that competed head-to-head with then-dominant CHR WAPW/Power 99 (now WWWQ) as "Atlanta's Hit Music, 94Q.". However, by the following spring, 94Q had been soundly beaten, and the station began to purge most of its management and on-air talent.
94Q also featured a smooth jazz music program called Jazz Flavors, which eventually served as the genesis for WJZF "Jazz Flavors 104.1", Atlanta's first smooth-jazz radio station (now WALR-FM), and later on, "WJZZ 107.5" (now WAMJ).
At Midnight on November 16, 1989, 94Q signed off after 12 years with "Imagine" by John Lennon, and 94.1 relaunched as "Star 94" after obtaining the broadcast callsign WSTR from a Sturgis, Michigan radio station (now WBET-FM). The first song on "Star" was "Oh Atlanta" by Little Feat. The station's format bordered between hot AC and top 40 (CHR), best described as "Adult Top 40" (a hybrid of Hot AC and Top 40), and would spend most of the 1990s shifting between Adult Top 40 and Mainstream CHR. The station initially avoided most hip hop and rhythmic-oriented music hitting the Top 40 charts, though it would add many rhythmic songs by the mid-1990s. After WAPW flipped to modern rock as WNNX in October 1992, WSTR was considered the "default" hit music station in Atlanta due to the lack of a mainstream Top 40 outlet (Atlanta would finally gain a mainstream Top 40 in 2001, when WWWQ signed on). Between 2007 and 2009, WSTR began to incorporate more hip hop songs in its playlist but remained more pop and rock oriented than most top-40-style stations. In September 2010, the station began shifting towards a Hot AC format, therefore Nielsen BDS moved WSTR from the CHR (top 40) to the Adult Top 40 (Hot AC) panel, as the station became more identified with a Hot AC playlist. It also changed its on air slogan to "Your Life...Your Music," to emphasize its acknowledged shift to Hot AC. In February 2011, Star 94 began programming an all 1990's weekend called the "Big 90's Weekend" in response to the all-1980's weekends on WSB-FM. However, by the Fall, the station dropped the All 90's weekends.
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