WSMR (FM)
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| City | Sarasota, Florida |
|---|---|
| Broadcast area | Sarasota-Bradenton, Florida, Tampa Bay Area |
| Frequency | 89.1 MHz |
| Translator(s) | W280DW 103.9 MHz (Tampa) |
| Repeater(s) | 89.7-2 WUSF-HD2 (Tampa) |
| First air date | May 1991 (initial license) |
| Format | Classical music |
| ERP | 54,000 watts |
| HAAT | 135 meters (443 feet) |
| Class | C1 |
| Facility ID | 64255 |
| Transmitter coordinates | 27°6′1.00″N 82°22′18.00″W / 27.1002778°N 82.3716667°W |
| Former callsigns | WAYG (1991-1996) |
| Owner |
University of South Florida (University of South Florida Board of Trustees) |
| Sister stations | WUSF |
| Webcast | Listen Live |
| Website | WSMR Online |
WSMR (89.1 MHz) is a non-commercial FM radio station licensed to Sarasota, Florida, USA. It is owned by the University of South Florida and programs a classical music format. WSMR broadcasts from a transmitter located near the intersection of US 41 and SR 681 in Laurel. Its programming is repeated on translator W280DW 103.9 FM in Tampa, from a 250 watt transmitter on the USF main campus. WSMR's programming can also be heard around the Tampa Bay Area on the HD-2 signal of 89.7 WUSF.
The station was initially licensed in 1991 by Northwestern College of Roseville, Minnesota as WAYG, In 1996, it adopted its current call letters, WSMR. During most of its existence under Northwestern College, the station carried a Christian Adult Contemporary format, with the moniker "Life 89.1".
On July 30, 2010, Northwestern College announced that the station would cease broadcasting on August 4 at 5PM. Northwestern College held a STA to dismantle its current tower and broadcast on another station's auxiliary tower at a lower wattage. A loss of donations from listeners and businesses during the recession has led Northwestern College to close WSMR, even though the special temporary authority (STA) filed with the FCC said that the station would continue broadcasting.
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