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WSKQ-FM

WSKQ-FM
WSKQ-FM.PNG
City New York, New York
Broadcast area New York City
Branding Mega 97.9
Slogan La Mega Se Pega
Frequency 97.9 MHz (also on HD Radio)
First air date 1941 (as W47NY at 44.7)
1947 (as WGYN at 97.9)
Format Tropical
ERP 6,000 watts
HAAT 415 meters
Class B
Facility ID 61641
Transmitter coordinates 40°44′54.36″N 73°59′08.36″W / 40.7484333°N 73.9856556°W / 40.7484333; -73.9856556 (Empire State Building)Coordinates: 40°44′54.36″N 73°59′08.36″W / 40.7484333°N 73.9856556°W / 40.7484333; -73.9856556 (Empire State Building)
Callsign meaning Super KQ (former format)
Former callsigns W47NY (1941–1943)
WGYN (1943–1952)
WEVD-FM (1952–1989)
Former frequencies 44.7 MHz (1941–1947)
Owner Spanish Broadcasting System
(WSKQ Licensing, Inc.)
Sister stations WPAT-FM
Webcast Listen Live
Website www.lamega.com

WSKQ-FM, known on-air as Mega 97.9, is a radio station in New York City owned by Spanish Broadcasting System (SBS). Currently located at 97.9 FM, the station has a tropical format, which consists of such musical styles as salsa, merengue, bachata, and reggaeton. The station has a transmitter atop the Empire State Building.

The 97.9 FM facility's heritage goes back to 1941, when the Muzak Corporation went on the air as W47NY at 44.7 MHz. The call letters changed to WGYN in 1943, and the frequency ended up at 97.9 MHz on the new FM band in 1947.

In 1952 the call letters became WEVD-FM. The station was owned by The Jewish Daily Forward with brokered ethnic programming, Jewish programming, and some pop standards and [big band]

Norman B. Furman was general manager of WEVD from 1968 to 1972. He initiated a variety of programs to serve the many ethnic communities in New York. The call letters were announced as WEVD, "the station that speaks your language." These languages included Yiddish, Hebrew, Italian, Greek, Portuguese, German, Russian, Japanese and Irish, all serving their various communities. The "Forward Hour", a popular variety show, was MC'd by Furman for many years. He had a major role in developing and procuring the most popular of all Jewish jingles: "Joe and Paul a fargenigen ... A suit, a coat kenst du krigen."


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