WSGW-FM
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| City | Carrollton, Michigan |
|---|---|
| Broadcast area | The Greater Tri-Cities |
| Branding | FM Talk and Sports 100.5 |
| Slogan | News, Talk, and Sports |
| Frequency | 100.5 MHz |
| First air date | 1989 |
| Format | News-Talk, Sports-Talk |
| ERP | 3,000 watts |
| HAAT | 100 meters |
| Class | A |
| Facility ID | 41842 |
| Transmitter coordinates | 43°33′43″N 83°58′54″W / 43.56194°N 83.98167°W |
| Former callsigns | WCWK (3/17/89-5/22/89) WKFK (5/22/89-11/4/91) WTCF (11/4/91-3/5/04) WXQL (3/5/04-9/16/05) WTBT (9/16/05-1/30/06) WSGW-FM (1/30/06-8/29/07) WTKQ-FM (8/28/07-1/15/09) |
| Owner |
Alpha Media (Alpha Media Licensee LLC) |
| Sister stations | WCEN-FM, WGER, WSGW, WTLZ |
| Webcast | Listen Live |
| Website | fmtalk1005.com/ |
WSGW-FM (100.5) is a radio station broadcasting a news, talk, and sports format to the greater Tri-Cities area. Licensed to Carrollton, Michigan, it first began broadcasting in 1989 under the WCWK call sign. It is sister stations and shares some local programming with WSGW-AM 790. The station is owned by Alpha Media, through licensee Alpha Media Licensee LLC.
FM Talk 100.5 features conservative talk programming such as The Rush Limbaugh Show, The Sean Hannity Show, the Glenn Beck Program, and is a partial affiliate of Fox Sports Radio. WSGW-FM is the flagship for the Saginaw Spirit and local affiliate for University of Michigan athletics and the Detroit Lions Radio Network, replacing WKQZ in 2015.
The station was originally adult contemporary-formatted and then adopted a long-running and successful CHR format, known as 100.5 "The Fox". WTCF was owned by Mid America Broadcasting through most of the 90's. WTCF enjoyed a large ratings margin on WIOG (which shifted to a Hot AC sound around the same time) in the 18-34 demographic. The station was live and featured "Steve and Stacie in the morning", "Steve Williams & Amy Wilde morning show", Rick and Jean Marie in the morning and later McGill in The Morning. Other talent included Mike Cruise in the Afternoon (now at WZPL in Indianapolis), and Greg Fry at night who always started the Tri-Cities out right on the weekend using the Iggy Pop classic "Wild Child." News veteran/radio personality Lisa Ferrel was the co-host prior to the flip to Pirate Radio. Other Morning shows included, Leeroy the love toy, Rick Dees, Josh & Holly, and Lisa & Dylan in the morning.
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