WIOG
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| City | Bay City, Michigan |
|---|---|
| Broadcast area | Saginaw-Flint |
| Branding | 102.5 WIOG |
| Slogan | The New Hit Music Channel |
| Frequency | 102.5 MHz (also on HD Radio) |
| First air date | November 12, 1961 (102.5 transmitter) September 1969 (intellectual property, at 106.3) |
| Format | Top 40 (CHR) |
| Power | 86,000 watts |
| HAAT | 244 meters |
| Class | B |
| Facility ID | 22675 |
| Transmitter coordinates | 43°28′24″N 83°50′40″W / 43.47333°N 83.84444°W |
| Callsign meaning | W106 (original dial position) |
| Former callsigns | WSBM (9/69-mid-1970s) (at 106.3) WNEM-FM (11/12/61 - 2/19/69) (at 102.5) WGER (2/19/69 - 9/86) (at 102.5) |
| Former frequencies | 106.3 MHz (1969-1986) |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WHNN, WILZ, WKQZ |
| Webcast | Listen Live |
| Website | wiog.com |
WIOG (102.5 FM) is a radio station airing a Top 40 (CHR) format, licensed to Bay City, Michigan and serving the Greater Tri-Cities areas. Its 86,000-watt, 244-metre-high (801 ft) transmitter is located on Becker Road in Robin Glen-Indiantown, in Buena Vista Township, east of Saginaw. The station's signal covers a large amount of territory in eastern lower Michigan, from Farmington Hills northward to West Branch, and from the Thumb area westward to Greenville and, during some conditions, as far east as London, Ontario, and as far south as Inkster, Michigan.
From the 1970s until September 1986, WIOG operated on 106.3 MHz licensed to Saginaw. 106.3 FM signed on in 1969 as WSBM, featuring a MOR/adult contemporary music format. Later in the 1970s the calls became WIOG (the calls resembled the number "106," as in its dial position) and the format shifted to AOR. In 1980, with the addition of some disco records to its AOR playlist, WIOG moved to a Top 40 format, eventually taking on the name "Hits 106" and becoming one of the most popular radio stations in the market. The 102.5 frequency was originally home to WNEM-FM (later WGER), a Beautiful Music station which was one of the pioneers of FM Stereo broadcasting in Michigan. With its big signal, WGER was one of the most successful easy-listening stations in Michigan; as late as 1985, when it was using TM Programming's beautiful-music package, the station was posting #1 ratings among adult listeners aged 25–49 in the Saginaw and Flint markets, according to TM promotional literature of the time (1)
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