Broadcast area | Sydney, Australia |
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Branding | 101.7 WSFM |
Slogan | Better Music and More of It |
Repeater(s) | 88.3 FM Camden 99.1 FM Richmond |
Format | Classic hits |
Language(s) | English |
ERP | 150 kW |
Callsign meaning | UUS- homage to final AM callsign 2WS |
Former callsigns | 2WS (1978–1993) |
Former frequencies | 1224 kHz AM (1978–1993) |
Affiliations | Pure Gold Network |
Owner | Australian Radio Network |
Sister stations | KIIS 106.5, The Edge 96.ONE |
Website | 101.7 WSFM |
101.7 WSFM (call sign: 2UUS) is a FM band radio station broadcasting in Sydney, Australia. Its main content is commercial music, in particular classic hits from the 1960s to the Early 2000s, with a greater focus on the 1970s, 1980s and 1990s. The station is owned by the Australian Radio Network, a fully owned subsidiary of APN News & Media Limited. Its target market is all people aged 39–54.
WSFM's main frequency is 101.7 MHz on the FM band, with two repeaters in the outer suburbs of Sydney: 88.3 MHz in the Macarthur region, and 99.1 MHz centred in the Richmond/Hawkesbury region. It previously transmitted on 1224 kHz on the AM band; this frequency is now used by print-handicapped radio station 2RPH.
WSFM's former catchlines were Sydney's Classic Hits and Real music, real variety. WSFM generally plays pop music from the last four decades as well as current classic hits.
Liverpool Broadcasting and Transmitting Co Pty Ltd was granted an AM radio license in the late 1970s, specifically to serve the Western Suburbs of Sydney. 2WS began broadcasting on 23 November 1978 from temporary studios in a relocated cottage at 2 Leabons Lane, Seven Hills with a 5 kW transmitter located at nearby Prospect.
The studios subsequently moved, in October 1979, into a purpose built complex behind the old cottage in Leabons Lane. The original building was demolished, with the material donated to charity.
In the early 90's the station was granted an FM licence covering the full Sydney metropolitan area. Its new transmitter site was located at Artarmon, in northern Sydney. The official callsign was changed to 2UUS (using a literal 'double-U' to compensate for the extra letter required), although the station still identified as 2WS until 2001, when they changed their on-air name to WSFM.