WRXZ
 |
|
| City | Briarcliffe Acres, South Carolina |
|---|---|
| Broadcast area | Myrtle Beach |
| Branding | "Rock 107" |
| Slogan | "Classic Rock That Really Rocks" |
| Frequency | 107.1 MHz |
| Translator(s) | 96.3 W242AJ (Bucksport) |
| First air date | 1971 |
| Format | Classic Rock |
| ERP | 50,000 watts |
| HAAT | 150 meters |
| Class | C2 |
| Facility ID | 66138 |
| Transmitter coordinates | 33°56′14.00″N 78°57′53.00″W / 33.9372222°N 78.9647222°W |
| Former callsigns | WQSD (2003-2009) WWSK (1995-2003) WCIG-FM (1971-1995) |
| Owner |
iHeartMedia (AMFM Radio Licenses, L.L.C.) |
| Sister stations | WGTR, WLQB, WWXM, WYNA |
| Webcast | Listen Live |
| Website | rock107mb.com |
WRXZ is a classic rock radio station licensed to Briarcliffe Acres, South Carolina and serves the Myrtle Beach area. The iHeartMedia outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 107.1 MHz with an ERP of 50 kW. The station goes by the name Rock 107 and its current slogan is "Classic Rock That Really Rocks."
WCIG 107.1 was an urban adult contemporary and gospel station in Mullins, South Carolina prior to 1995. The station increased from 3,000 to 50,000 watts and moved to Myrtle Beach with the new name WWSK "107.1 The Shark" and the format "Mega Hits" (actually hot adult contemporary).John Boy and Billy were on in the morning from 1995 to December 18, 1998. Losing John Boy and Billy resulted in the station's losing half its audience, and nearly two-thirds of its morning audience.
The Shark's music changed several times. First it switched to modern rock in November 1996. Then it became "107.1 The Fox", playing rock oldies. "The Fox" later played "Classic Rock That Really Rocks", with artists such as The Rolling Stones, Pink Floyd and Janis Joplin. Also, Lex and Terry replaced John Boy and Billy in the morning; Mixin' Dixon had a midday show that included "Liquid Lunch", former morning host Michael Parnell did afternoons, and Leanne had the night shift. Lex and Terry were later replaced by Bob and Tom.
In a deal announced in February 1997, Root Communications Ltd. announced plans to buy eight radio stations owned by Florence, South Carolina-based Atlantic Broadcasting, including WWSK. Qantum Communications Inc. purchased Myrtle Beach's Root Communications Group LP stations in 2003.
...
Wikipedia