WRVF
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| City | Toledo, Ohio |
|---|---|
| Broadcast area | Toledo, Ohio |
| Branding | 101.5 The River |
| Slogan | The '80s to Now Toledo's Home For the Holidays (Nov.-Dec.) |
| Frequency | 101.5 MHz (also on HD Radio) |
| Translator(s) | 92.1 W221BG (Toledo, relays WRVF-HD2/WSPD) |
| First air date | August 11, 1946 (as WSPD-FM) |
| Format |
Adult Contemporary Christmas music (Nov.-Dec.) HD2: News/Talk (WSPD simulcast) |
| ERP | 33,000 watts |
| HAAT | 164 meters |
| Class | B |
| Facility ID | 62188 |
| Callsign meaning | W RiVer-FM |
| Former callsigns | 1971-1995: WLQR 1946-1971: WSPD-FM |
| Owner |
iHeartMedia, Inc. (Citicasters Licenses, Inc.) |
| Webcast | Listen Live |
| Website | 101.5 The River |
WRVF (101.5 FM, "101.5 The River") is an American adult contemporary music formatted radio station in Toledo, Ohio, owned by iHeartMedia, Inc. (formerly Clear Channel Communications). The station boasts a signal that covers most of northwestern Ohio and southeastern Michigan and can be heard well in parts of the Detroit area. The station is audible as far north as Sterling Heights, Michigan, as far east as Sandusky, Ohio, westward almost to the Indiana state line, and almost as far south as Lima, Ohio. The 101.5 frequency has featured some form of soft music format for decades, evolving from easy listening into mainstream AC.
The River is locally well known, some might say infamous, for playing non-stop Christmas music between mid-November through Christmas day, one of the first AC stations in the country to do so. This tradition began in 1995 (the year the station's calls changed from WLQR-FM), several years before the practice became commonplace for AC stations around North America. The morning show of WRVF featured Toledo radio legend Jack "Mitch" Mitchell until March 31, 2006.
WRVF's studios and offices are located at Superior and Lafayette in downtown Toledo. The station's transmitter is located at North Wynn Road at Cedar Point Road in Oregon, Ohio.
What is now WRVF began as WSPD-FM, signing on the air on August 11, 1946. The station served as a partial simulcast of WSPD-AM until the late 1960s when the station adopted a MOR format using Drake-Chenault's "Hit Parade" package. In 1971 the station was sold to Susquehanna Broadcasting and became a beautiful music station, known as "Stereo 101 - WLQR". It played half-hour music tapes mastered at Susquehanna's studios in York PA with local announcers Steve Kendall, Mike Stanley, Larry Weseman and Bill Stewart. The station retained this format until 1987 when it became "Soft Rock 101.5 WLQR"; by this time the station was again co-owned with WSPD.
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Wikipedia