WRVE
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| City | Schenectady, New York |
|---|---|
| Broadcast area | Capital District, Upper Hudson Valley, Lower Adirondack Region |
| Branding | 99.5 The River |
| Slogan | Today's Variety |
| Frequency | 99.5 MHz (also on HD Radio) |
| Translator(s) | W260CH (99.9, Albany, relays HD2) |
| First air date | February 1, 1939 (as W2XOY) |
| Format | FM/HD1: Hot Adult Contemporary HD2: Country "Wild Country 99.9" |
| ERP | 14,500 watts |
| HAAT | 282 meters (925 ft) |
| Class | B |
| Facility ID | 15330 |
| Callsign meaning | W (Hudson) RiVEr |
| Former callsigns | W2XOY (1939-1941) W57A (1941-1943) WGFM (1943-1988) WGY-FM (1988-1994) |
| Owner |
iHeartMedia (CC Licenses, LLC) |
| Sister stations | WGY, WGY-FM, WPYX, WTRY-FM, WKKF, WOFX |
| Webcast |
Listen Live Listen Live (HD2) |
| Website |
995theriver.com wildcountry999.com (HD2) |
WRVE (99.5 MHz) is a commercial FM radio station licensed to Schenectady and serving the Capital District and Upper Hudson Valley of New York. It broadcasts a Hot Adult Contemporary radio format and calls itself "99.5 The River," referring to the Hudson River. The station is owned by iHeartMedia and is one of seven radio stations owned by the company in the Albany media market. Studios and offices are at Riverhill Center on Troy-Schenectady Road in Latham, New York. The transmitter is located off Pinnacle Road in Guilderland, New York.
Though classified by Arbitron and Mediabase as a Hot AC station, WRVE has a slight lean towards adult contemporary music. Its main competitors include WYJB (B95.5) and WJKE (101.3 The Jockey, a station serving the Saratoga/Glens Falls area). WRVE broadcasts in HD with its HD2 subchannel airing country music.
WRVE is among the nation's oldest FM radio stations and the first to broadcast full-time in stereo. For many years it was owned by General Electric with similarly pioneering sister stations WGY and WRGB-TV. (Both WGY and WRGB are also among the nation's oldest AM and TV stations, respectively.) WRVE traces its history to W2XDA in Schenectady and W2XOY in New Scotland, New York, two experimental frequency modulation transmitters on 48.5 MHz, which began test transmissions in 1939. The two were merged into one station with the W2XOY call sign on November 20, 1940. The station then adopted the W57A call sign, and finally the long-running WGFM call letters in the mid-1940s. The station eventually settled on 99.5 MHz when the FM band was relocated to the 88-108 MHz portion of the radio spectrum. For most of its early years, it simulcast 810 WGY.
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