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WROC-TV

WROC-TV
WROC.png

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Rochester, New York
United States
City Rochester
Branding News 8
Slogan The Team You
Can Trust
Channels Digital: 45 (UHF)
Virtual: 8 (PSIP)
Subchannels 8.1 CBS
8.2 Bounce TV
8.3 Laff
8.4 Escape
Affiliations CBS (1989–present)
Owner Nexstar Media Group
(Nexstar Broadcasting, Inc.)
First air date June 11, 1949; 67 years ago (1949-06-11)
Call letters' meaning ROChester
Sister station(s) WIVB-TV, WNLO,
WSYR-TV, WWTI, WETM-TV,
WUTR, WFXV, WPNY-LP,
WIVT, WBGH-CD,
WTEN, WXXA-TV,
WFFF-TV, WVNY
Former callsigns WHAM-TV (1949–1956)
Former channel number(s) 6 (VHF analog, 1949–1954)
5 (VHF analog, 1954–1962)
8 (VHF analog, 1962–2009)
Former affiliations NBC (1949–1989)
DuMont (secondary, 1949–1956)
Transmitter power 1,000 kW
Height 122.3 m
Facility ID 73964
Transmitter coordinates 43°8′7″N 77°35′2″W / 43.13528°N 77.58389°W / 43.13528; -77.58389
Licensing authority FCC
Public license information: Profile
CDBS
Website www.rochesterfirst.com

WROC-TV, virtual channel 8, is a CBS-affiliated television station based in Rochester, New York, USA, owned and operated by Nexstar Media Group. WROC-TV is the flagship of the company's Upstate New York stations and it has studios on Humboldt Street in Rochester. WROC-TV's transmitter is located on Pinnacle Hill in Brighton, New York.

WROC-TV is Rochester's oldest television station, signing on June 11, 1949, as WHAM-TV, an NBC affiliate on channel 6. It was owned originally by Stromberg-Carlson, a telephone equipment manufacturer, along with WHAM radio. The station was also affiliated with the now defunct DuMont Television Network. ([3])

WHAM-TV moved to channel 5 on July 24, 1954, as part of a revision of upstate New York's VHF allotments resulting from the Federal Communications Commission's Sixth Report and Order of 1952. However, WHAM-TV on channel 5 dealt with interference issues from CBLT, a CBC Television station from Toronto, after that station moved from its original channel 9 allocation to channel 6 in 1956. CBLT was replaced on channel 9 by CFTO-TV in 1960, and that channel relocation would later play an indirect role in the station's second frequency shift, eight years later.

Stromberg-Carlson merged with General Dynamics in 1955. General Dynamics was not interested in owning broadcast outlets, and put the WHAM-TV outlets on the market. In 1956, WHAM-TV was sold to Transcontinent Broadcasting, which owned WGR radio and WGR-TV in Buffalo. The new owners changed the call letters to the current WROC-TV. In 1961, Transcontinent sold the station to Veterans Broadcasting Company, which subsequently sold its half of what is today WHEC-TV (channel 10) to the Gannett Company, then based in Rochester.(The WHAM-TV callsign is now used on Rochester's ABC affiliate, channel 13, previously known as WOKR. Other than the shared callsign, that station is unrelated to the earlier WHAM-TV.)


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