WHEC-TV
 
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Rochester, New York United States |
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| Branding | 10 NBC (general) News 10 NBC (newscasts) |
| Slogan | Coverage you can count on |
| Channels |
Digital: 10 (VHF) Virtual: 10 () |
| Subchannels | 10.1 NBC 10.2 MeTV 10.3 Weather |
| Affiliations | NBC (1989–present) |
| Owner |
Hubbard Broadcasting (WHEC-TV, LLC) |
| Founded | March 1953 |
| First air date | November 1, 1953 |
| Call letters' meaning |
Hickson Electric Company (founders of WHEC radio) |
| Former callsigns | WVET-TV (shared operation, 1953–1961) |
| Former channel number(s) | 10 (VHF analog, 1953–2009) 58 (UHF digital, 2005–2009) |
| Former affiliations |
CBS (1953–1989) ABC (secondary, 1953–1962) |
| Transmitter power | 18.1 kW |
| Height | 153 m (502 ft) |
| Facility ID | 70041 |
| Transmitter coordinates | 43°8′7″N 77°35′2″W / 43.13528°N 77.58389°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www |
WHEC-TV, channel 10, is an NBC-affiliated television station located in Rochester, New York, USA. WHEC-TV is owned by Saint Paul, Minnesota-based Hubbard Broadcasting, and broadcasts from a studio/office facility located on East Avenue in Downtown Rochester. The station's transmitter is located on Pinnacle Hill near Brighton, New York.
In March 1953 the Federal Communications Commission (FCC) awarded the construction permit of Rochester's second VHF station to two local firms who competed for the open channel. In what was the first arrangement of its kind, the Gannett Company, then the Rochester-based publisher of the Democrat and Chronicle and the Times-Union and owners of CBS Radio Network affiliate WHEC (1460 AM); and the Veterans Broadcasting Company, owners of WVET radio (1280 AM, now WHTK), began shared operation of channel 10 on November 1, 1953, broadcasting from separate studios but using the same broadcast license, channel and transmitter. The combined WHEC-TV and WVET-TV operation shared a primary affiliation with the CBS Television Network, and also carried ABC programs on a secondary basis.
On November 15, 1961, the split-channel, shared-time arrangement ended as Veterans sold its half of channel 10 to Gannett. Veterans subsequently acquired its own, fully owned station, WROC-TV (then on channel 5) from Transcontinent Broadcasting. The completion of the deal made WHEC-TV the sole occupant of the channel 10 frequency in Rochester. The following year WHEC-TV became a full-time CBS affiliate, as the ABC affiliation moved to newly signed-on WOKR (channel 13, now WHAM-TV). In 1966, channel 10 was one of the founding members of the "Love Network" that aired the Jerry Lewis MDA Telethon every Labor Day until 2012, when it moved from first-run syndication to ABC and renamed it MDA Show of Strength, and ended in 2014 when MDA discontinued the event on May 1, 2015. WHEC-TV was the creator of the "cut-ins" that local stations insert into the national telethon, a concept that has since spread across the country.
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Wikipedia