WRMR (FM)
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| City | Jacksonville, North Carolina |
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| Branding | Modern Rock 98.7 |
| Slogan | Coastal Carolina's Modern Rock |
| Frequency | 98.7 MHz |
| First air date | April 28, 1965 |
| Format | Modern Rock |
| ERP | 100,000 watts |
| HAAT | 297 meters (974 feet) |
| Class | C1 |
| Facility ID | 47884 |
| Transmitter coordinates | 34°29′41″N 77°29′19″W / 34.49472°N 77.48861°W |
| Callsign meaning | W R Modern Rock or W Rock Music Radio |
| Former callsigns | WLGD (3/13/2008-1/25/2011) WILT (4/11/2005-3/13/2008) WKOO (10/1/1989-4/11/2005) WRCM WJNC-FM |
| Owner | Sunrise Broadcasting |
| Webcast | Listen Live |
| Website | modernrock987.com |
WRMR (98.7 FM) is a radio station broadcasting a modern rock format. Licensed to Jacksonville, North Carolina, USA, the station serves the Wilmington, North Carolina. Since October 2008, the station has been owned by Sunrise Broadcasting, which is a wholly owned subsidiary of Capitol Broadcasting Inc of Raleigh, NC, according to FCC filings.[1]
In the 1980s, the station played a country music format as WRCM-FM, "Country 98.7 FM". The station switched to an oldies format in 1989 as WKOO "Kool 98.7".
On April 5, 2005, the format was switched to Westwood One soft adult contemporary ("Lite 98.7"), and the call letters were changed to WILT. The WKOO letters and Westwood One oldies format moved to WANG-FM. Starting July 24, 2006, "Will FM" played adult hits. As of March 31, 2008, the WILT letters and "Will FM" format were moved to the former WRQR in Wilmington.
On March 13, 2008, the call letters changed to WLGD. La Gran D (The Big One) broadcast a Spanish language format featuring popular music, news, and community programming for an area that had a Hispanic population estimated at over 130,000. WLGD featured local live programming as well as satellite based syndicated programs. Station Manager Jeff Sanchez presented a bilingual talk show on Sunday afternoons from 1-3 pm EST, as well as a groundbreaking bilingual show on Wednesday nights at 7pm called "Union Cultural" which attempted to bridge the cultural gap between the American and Hispanic communities in the Wilmington area. Every week the music of a different American or English artist was featured, and short bios were presented in English and Spanish to give a context in which to understand the artist's impact.
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