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WRAL (FM)

WRAL
WRAL-FM logo.png
City Raleigh, North Carolina
Broadcast area Raleigh/Durham
Research Triangle
Branding Mix 101.5
Slogan The Triangles Best Variety
The Triangle's Christmas Station (Nov.-Dec.)
Frequency 101.5 MHz (also on HD Radio)
101.5 HD-1: simulcast of Mix 101.5
101.5 HD-2: Contemporary Christian "Cornerstone Radio"
Format Adult Contemporary
Christmas music (Nov.-Dec.)
Audience share 4.3, #6 (Fa'07, R&R)
ERP 96,000 watts
HAAT 555 meters
Class C
Facility ID 73920
Transmitter coordinates 35°40′35″N 78°32′8″W / 35.67639°N 78.53556°W / 35.67639; -78.53556
Callsign meaning RALeigh
Owner Capitol Broadcasting Company
Webcast Listen Live
Listen Live (HD2)
Website wralfm.com

WRAL (101.5 FM, "Mix 101.5") is an Adult Contemporary music formatted radio station based in Raleigh, North Carolina. Its studios are located in the Highwoods office complex in Raleigh, along with WCMC-FM, a sports talk station that signed on in October 2005. Both stations are owned and operated by Capitol Broadcasting Company, which also owns area NBC affiliate WRAL-TV, Fox affiliate WRAZ-TV, and the Durham Bulls minor-league baseball team, among other properties. Its transmitted from an antenna located on the 1,800 foot level of the WRAL-TV (analog) tower in Garner, North Carolina. The station switches to a Christmas music format during the holidays.

WRAL broadcasts in the HD radio format.

WRAL-FM signed on in 1947 at 95.3, with an ERP of 250,000 watts. It was the second FM station to operate in North Carolina, and the first to operate on the new 88–108 MHz FM band (previous FM stations had been at 42–50 MHz). It was a sister station to WRAL radio (AM 1240, now WPJL), which was sold off in the 1950s The studios were at 130 Salisbury Street, with the transmitter on Davie Street Extension. In 1948, Jesse Helms became the news director.

Instead of rebroadcasting from a partner AM station, WRAL-FM offered its own programming in the form of easy listening music and extensive agricultural reports. Together with WCEC in Rocky Mount and WGBR in Goldsboro, WRAL helped establish a statewide radio network called the Tobacco Radio Network, which connected communities large and small throughout North Carolina. It became the precursor to today's North Carolina News Network, originally based at the WRAL studios but sold to Curtis Media Group in 2009. Eventually, the FM station moved to 101.5.


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