WRDU
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| City | Wake Forest, North Carolina |
|---|---|
| Broadcast area |
Raleigh–Durham Research Triangle Rocky Mount Greenville Roanoke Rapids |
| Branding | Classic Rock 100.7 WRDU |
| Slogan | Raleigh's Classic Rock |
| Frequency | 100.7 MHz (also on HD Radio) |
| First air date | 1947 (as WCEC-FM) |
| Format | Classic Rock |
| ERP | 100,000 watts |
| HAAT | 600 meters |
| Class | C |
| Facility ID | 74125 |
| Transmitter coordinates | 35°49′53″N 78°8′50″W / 35.83139°N 78.14722°W |
| Former callsigns | WCEC-FM (1947-1949) WFMA (1949-1986) WTRG (1986-2004) WRVA-FM (2004-2013) WTKK (2013) |
| Owner |
iHeartMedia (Capstar TX LLC) |
| Sister stations | WDCG, WNCB, WTKK |
| Webcast | Listen Live |
| Website | classicrock1007.com |
WRDU ("Classic Rock 100.7") is a classic rock radio station that serves the Raleigh–Durham market of North Carolina, United States. Its studios are located at Smoketree Court in Raleigh and its city of license is in Wake Forest. However, its city-grade signal also covers a considerable part of the Eastern North Carolina market, including the cities of Rocky Mount, Wilson, Goldsboro, Greenville, and Roanoke Rapids, based on the transmitter location east of Zebulon. WRDU is owned and operated by iHeartMedia, whose sister stations include G105, 106.1 WTKK, and B93.9.
WRDU broadcasts in the HD radio format.
In 1947, Mel Warner and his father-in-law, Rocky Mount Evening Telegram founder Josh Horne, signed an AM/FM combo in this Eastern North Carolina town. WCEC was heard at 810 AM and WCEC-FM 100.7. The stations hired legendary agricultural broadcaster Ray Wilkinson in 1948 and, along with Raleigh's WRAL-FM, and Goldsboro's WGBR started the Tobacco Network. It was sold to WRAL-FM owner A. J. Fletcher, and has grown into what is now known as the North Carolina News Network. Two years after its sign on, WCEC-FM became WFMA.
WFMA had a country format when Ken Johnson's Birmingham, Alabama-based Capital Broadcasting (no relation to Raleigh's Capitol Broadcasting Company) bought it and moved its studios to Raleigh as WTRG around August 1986. (WCEC 810, now a stand-alone which was authorized for daytime operation only, went dark and its license was subsequently turned into the FCC.) Along with the studio move, WTRG was upgraded to a 100,000-watt signal from one of the tallest FM towers in North Carolina. The station, now with a 10,227-square-mile (26,490 km2) coverage area, claimed the 17th largest coverage area of any FM station in America. WTRG signed on with the fight songs from Duke, UNC and NC State before debuting with an oldies format, only to quickly shift gears to an adult contemporary format. They returned to oldies in 1989 as "Oldies 100.7".
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