WRAL-FM
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| City | Raleigh, North Carolina |
|---|---|
| Broadcast area |
Raleigh/Durham Research Triangle |
| Branding | Mix 101.5 |
| Slogan | The Triangles Best Variety The Triangle's Christmas Station (Nov.-Dec.) |
| Frequency | 101.5 MHz (also on HD Radio) 101.5 HD-1: simulcast of Mix 101.5 101.5 HD-2: Contemporary Christian "Cornerstone Radio" |
| Format |
Adult Contemporary Christmas music (Nov.-Dec.) |
| Audience share | 4.3, #6 (Fa'07, R&R) |
| ERP | 96,000 watts |
| HAAT | 555 meters |
| Class | C |
| Facility ID | 73920 |
| Transmitter coordinates | 35°40′35″N 78°32′8″W / 35.67639°N 78.53556°W |
| Callsign meaning | RALeigh |
| Owner | Capitol Broadcasting Company |
| Webcast |
Listen Live Listen Live (HD2) |
| Website | wralfm.com |
WRAL (101.5 FM, "Mix 101.5") is an Adult Contemporary music formatted radio station based in Raleigh, North Carolina. Its studios are located in the Highwoods office complex in Raleigh, along with WCMC-FM, a sports talk station that signed on in October 2005. Both stations are owned and operated by Capitol Broadcasting Company, which also owns area NBC affiliate WRAL-TV, Fox affiliate WRAZ-TV, and the Durham Bulls minor-league baseball team, among other properties. Its transmitted from an antenna located on the 1,800 foot level of the WRAL-TV (analog) tower in Garner, North Carolina. The station switches to a Christmas music format during the holidays.
WRAL broadcasts in the HD radio format.
WRAL-FM signed on in 1947 at 95.3, with an ERP of 250,000 watts. It was the second FM station to operate in North Carolina, and the first to operate on the new 88–108 MHz FM band (previous FM stations had been at 42–50 MHz). It was a sister station to WRAL radio (AM 1240, now WPJL), which was sold off in the 1950s The studios were at 130 Salisbury Street, with the transmitter on Davie Street Extension. In 1948, Jesse Helms became the news director.
Instead of rebroadcasting from a partner AM station, WRAL-FM offered its own programming in the form of easy listening music and extensive agricultural reports. Together with WCEC in Rocky Mount and WGBR in Goldsboro, WRAL helped establish a statewide radio network called the Tobacco Radio Network, which connected communities large and small throughout North Carolina. It became the precursor to today's North Carolina News Network, originally based at the WRAL studios but sold to Curtis Media Group in 2009. Eventually, the FM station moved to 101.5.
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