WQSR
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| City | Baltimore, Maryland |
|---|---|
| Broadcast area | Baltimore, Maryland |
| Branding | 102.7 Jack FM |
| Slogan | Playing What We Want |
| Frequency | 102.7 MHz (also on HD Radio) 102.7-HD2 for Oldies |
| First air date | 1947 (as WCAO-FM) |
| Format | Adult hits |
| ERP | 50,000 watts |
| HAAT | 133 meters |
| Class | B |
| Facility ID | 63778 |
| Callsign meaning | WQSR, originally on 105.7, was intended to be part of ABC's "Super Radio" Network |
| Former callsigns | WCAO-FM (1947-1977) WXYV (1977-2001) |
| Owner |
iHeartMedia, Inc. (Citicasters Licenses, Inc.) |
| Sister stations | WCAO, WPOC, WZFT |
| Webcast | Listen Live |
| Website | 1027jackfm.iheart.com |
WQSR (102.7 FM) is a radio station broadcasting on 102.7 FM. The station is licensed to Baltimore and serves that market. Its transmitter is located in Pikesville, next to the Pikesville Reservoir, and its studios are located at The Rotunda shopping center in Baltimore. It is under ownership of iHeartMedia, Inc.. The station offers an adult hits format known as "102.7 Jack FM."
The 102.7 frequency in Baltimore signed on in 1947 as WCAO-FM, sister to WCAO-AM 600. WCAO was originally a simulcast of the AM, but by the late 1960s/early 1970s, WCAO-FM carried its own classical music format.
By 1977, the station was sold to Plough Broadcasting and became WXYV "V103", the major FM rival to both WWIN-AM and WEBB-AM (now WJZ (AM)). Originally an automated Disco format, WXYV eventually evolved into an Urban Contemporary format by the early 1980s, and by the late 1980s and early 1990s, it was Baltimore's top rated radio station. By 1995, WXYV and then-sister station WCAO-AM were sold to Granum Communications. The following year, the stations were sold again to Infinity Broadcasting, becoming a sister station to Hot AC-formatted WWMX, "Mix 106.5". (WCAO would later be sold to Clear Channel Communications.)
On June 20, 1997, at Noon, after having lost a large number of listeners to urban powerhouse WERQ, the station became Top 40 "102.7 XYV". The final song on "V103" was "It's So Hard to Say Goodbye to Yesterday" by Boyz II Men, while the first song on "102.7 XYV" was "Be My Lover" by La Bouche. The new format started with a dance lean, before repositioning to a hip-hop lean, and then alternative; this was done in search of an audience. The station changed monikers to "B102.7" on August 7, 1998, and would shift their playlist to a more mainstream direction the following year. WXYV and WWMX would "compete" against each other due to the similarity of the Top 40 and Hot AC formats, despite being sister stations. While WXYV had higher ratings than WWMX, "Mix" had better advertising revenue, so WXYV was chosen to flip to end the competition.
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Wikipedia