WPKQ
| City | North Conway, New Hampshire |
|---|---|
| Broadcast area |
Northern New England Estrie |
| Branding | 103.7 The Peak |
| Frequency | 103.7 MHz |
| First air date | March 1952 (as WMOU-FM) |
| Format | Country |
| ERP | 21,500 watts |
| HAAT | 1159 meters |
| Class | C |
| Facility ID | 48401 |
| Transmitter coordinates | 44°16′13″N 71°18′17″W / 44.27028°N 71.30472°W |
| Callsign meaning | W PeaK Q |
| Former callsigns | WMOU-FM (1952-1957) WKCQ (1957-1959) WMOU-FM (1959-1972) WXLQ-FM (1972-1979) WMOU (1983-1990) WZPK (1990-1996) |
| Owner |
Townsquare Media (Townsquare Media Portsmouth License, LLC) |
| Website | 1037thepeak.com |
WPKQ (103.7 FM, "The Peak") is a country music radio station licensed to and based inNorth Conway, New Hampshire and is owned by Townsquare Media. It transmits from atop Mount Washington in New Hampshire, the tallest peak in the Northeast. WPKQ's city-grade signal covers portions of New Hampshire, Maine, Vermont, and Quebec.
The 103.7 frequency now occupied by WPKQ began in March 1952 as WMOU-FM, the FM sister station to WMOU (1230) in Berlin. The stations became WKCB and WKCQ in 1957, but returned to their original callsigns two years later. WMOU-FM separated from the simulcast of WMOU in 1972 and became WXLQ-FM, airing a rock and oldies format. This evolved to a mix of top 40 and oldies in 1975. The station reverted to the WMOU simulcast in 1977 (but retained the WXLQ call letters). A construction permit for a new 103.7, using WXLQ's former transmitter, was granted on August 8, 1983 to New England Broadcasting, Inc. (formed by Steve Powell, the son of previous WMOU owner Bob Powell) and revived the WMOU call letters (without the "-FM" suffix), with a license to cover issued on March 15, 1984.
In 1990, the station moved its transmitter to Mount Washington in 1990, changed its format to an innovative hot AC format and officially became "WZPK 1-0-3-7 Peak-FM". Branding themselves as "The Peak of New England" with a Class C flamethrower signal that reached from Boston to Montreal. The station debuted by originally simply asking on-air to its audience what they wanted on air by airing the message "We are building YOUR Superstation. Please tell us what you would like to hear" and supplied a 1-800 number for listeners to contact the station. The station was really refreshing to Sherbrooke Québec's audience just north of the border who were then losing their own English top 40 local radio station CKTS AM 900 when WZPK made its startup.
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